Marketing Technology Program Manager Job at Cypress HCM in San Mateo

Marketing Technology Program Manager

We are seeking an experienced Marketing Technology Program Manager for a contract engagement to drive the strategic implementation and optimization of our marketing technology stack. This role will serve as Technical Service Delivery Owner (TSDO) for marketing technology services, focusing on technology strategy and lifecycle management while partnering closely with marketing operations teams who execute campaigns and business processes using these platforms. This role will bridge marketing objectives with technical execution, ensuring our martech investments deliver measurable business outcomes and competitive advantage.

Lead cross-functional initiatives, implement solutions, and continuously optimize marketing technology solutions including CRM, marketing automation, analytics platforms, and customer data platforms

Develop and maintain a comprehensive martech roadmap aligned with business growth objectives and marketing strategy

Partner with marketing, sales, IT, and data teams to define requirements, priorities, and success metrics for technology investments

Partner with Marketing operations and Marketing leadership to establish KPIs and ROI frameworks to measure the business impact of marketing technology initiatives

Implement utilization improvements that directly contribute to pipeline generation, conversion rates, and customer acquisition costs

Present regular executive updates, in partnership with Marketing counterparts, on program performance, demonstrating clear connections between technology investments and revenue outcomes

Technical Program Management

Work with Marketing stakeholders to manage complex, multi-workstream programs involving vendor selection, system integrations, data migration, and process automation

Develop comprehensive project plans, risk mitigation strategies, and change management processes for large-scale technology implementations

Stakeholder Management & Governance

Manage competing requirements and expectations across marketing, sales, IT, and executive leadership teams

Establish governance frameworks for marketing technology decisions, vendor management, and data compliance

Serve as the primary liaison between marketing leadership and IT teams for all martech-related initiatives

5+ years of program management experience managing complex, multi-million dollar technology implementations with clear business outcomes

~ Experience working with marketing technology stack components including marketing automation platforms (Pardot, Marketo), data enrichment tools (ZoomInfo, Clay.com), customer engagement platforms (Braze), customer data platforms (Adobe CDP), and sales intelligence tools (LinkedIn Sales Navigator) is required

~ Strong track record in contract / consulting engagements with ability to quickly integrate into existing teams and processes

Deep understanding of marketing operations, lead management processes, and customer data workflows is essential

Experience with system integrations, API management, and data architecture principles is required

Knowledge of triggering and targeting systems for personalized customer experiences

Proficiency in project management methodologies (Agile, Waterfall) and tools (Jira, Airtable, etc.)

Excellent executive communication skills with experience presenting to C-level audiences and managing conflicting viewpoints

28 per hour