Senior Paid Search Specialist (Google Ads)

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief :

Senior Digital Marketing Strategist

We are seeking a motivated and detail-oriented Senior Digital Marketing Strategist to join our team. This individual will assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contributing to effective lead generation efforts and collaborating with internal and external teams to ensure successful campaign execution.

This role may be based in Richmond, VA or Washington, D.C.; this position is also open to remote employment within the continental United States.

Primary Responsibilities :

• Campaign Strategy, Execution & Optimization : Support the strategy, development, implementation, launch, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions.
• Client Support : Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals.
• Ad Creation & Testing : Collaborate with senior strategists and internal teams to write ad copy, build media proposals, and select creative assets. Conduct A / B testing and refine campaigns based on performance insights.
• Ongoing Performance Monitoring : Track campaign metrics on a weekly basis, perform optimizations, and provide data-driven insights to internal account teams. Create performance reports and identifying areas for improvement.
• Platform Management : Experience working within digital advertising platforms (e.g., Google Ads, Meta, LinkedIn, etc) to manage and optimize campaigns.
• Collaboration and On-Time Deployment : Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations.
• Learning & Development : Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset.

Basic Qualifications :

Ideal Qualifications :

If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation :

The anticipated starting salary range for this role is $60,500 - $75,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

Benefits :

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include :

Benefits kick in day one; learn more at eab.com / careers / benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.