Marketing Manager

Marketing Manager

The primary function of the Marketing Manager is to take the lead on all marketing, communications, and public relations strategies and ensure all internal and external communication and initiatives align with the business development strategy. This position is responsible for preparing and submitting specific RFP or RFQ responses and helps to ensure all department goals are being met. The Marketing Manager is responsible for developing the department's written and graphic content for collateral and proposal responses. This content must be completed accurately and of the highest quality. The individual in this position will oversee documents created within the department, ensuring professional appearance and W.E. O'Neil standards are met. This position will be highly focused on strategic marketing efforts, working with the Director of Business Development and Marketing on the creation and execution of marketing plans.

Key Responsibilities

The duties, responsibilities, and attributes of the Marketing Manager typically include, but are not limited to :

• Understands guidelines and strategies for pursuing clients and / or projects in the AEC industry.
• Prepares and leads marketing meetings to ensure coordination and prioritization of marketing efforts.
• Works with Business Development to provide strategic messaging for RFQ / RFP responses.
• Will work in conjunction with operations staff, interviewing and pulling information from them to produce marketing content.
• Develops content for effective company collateral.
• Develops content for proposals and qualifications.
• Develops content for effective presentations.
• Develops content for project write-ups and resumes for collateral.
• Produces valuable and engaging content and campaigns for our website and other social media outlets that support the brand.
• Supports efforts to achieve the goals of the company's business plan.
• Supports and works towards helping the team achieve company initiatives.
• Collects, analyzes, and distributes client feedback from surveys and debrief meetings.
• Oversees the maintenance of collateral information and materials used in proposals.
• Oversees the maintenance of the database for contacts, leads, and opportunities.
• Leads training for the company on marketing best practices and promotes a business development culture.
• Provides periodic reports and department analytics to leadership.
• Analyzes reports and provides input to the leadership team.
• Develops and manages internal communications.
• Writes company stories, editorials, and press releases.
• Leads the strategy, creation, and implementation of the annual marketing plan.
• Oversees the coordination of photographers and maintains asset libraries.
• Manages calendar of marketing activities and pursuit deadlines.
• Supports and demonstrates the pursuit process.
• Is a brand and strategy ambassador.
• Reviews all marketing content and graphics and provides coaching to staff.
• Provides client and project opportunity research.

Skills, Knowledge and Expertise

The skills, knowledge, and expertise required for the Marketing Manager typically include, but are not limited to :

Benefits

The benefits offered for the Marketing Manager typically include, but are not limited to :

Physical Demands : Performance of the required duties will require physical ability to navigate office and other spaces. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Work Environment : Generally, this position works in an office environment. Occasionally this position will visit active construction projects, where company-provided PP&E is required.

Equal Employment : W.E. O'Neil is committed to an inclusive environment for all employees and applicants and will make all employment-related decisions without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability or veteran status.

About W.E. O'Neil Construction

Building Great Relationships since 1925! 100% employee-owned general contractor. We build nationally, with locations in AZ, CA, CO, IL, TN, and TX. W.E. O'Neil Construction has seen steady growth since its founding in