Senior Product Manager (Remote)

Job Description

Job Description

Senior Product Manager (Remote)

Full Time

Our Organization :

CDP, a Boston-based public benefit corporation, uses the collaborative fundraising model to improve the operational efficiency and revenue generation capacity of the public media system. CDP currently provides more than 230 NPR and PBS public media organizations (PMO’s) with outsourced marketing, data analytics, fundraising, and technology services. These services help PMO’s raise more net income, grow their donor files faster, lower their fundraising costs, and free up development talent allowing stations to better focus on local engagement. Since its inception, CDP has delivered more than $1 billion in membership revenue for local PMO’s participating in its services and has become the most widely adopted Public Media service in the history of public media.

Just as CDP is committed to supporting public media organizations around the country, we are equally committed to supporting each of our team in their own professional development.

For more information visit www.cdpcommunity.org

Job Summary :

The Audience Activation Platform (AAP) is CDP’s newest offering for mission-driven organizations, aiming to build a more perfect view of the entire donor. We gather insights everywhere, from real-world and virtual events to socials, volunteer, donation, and other activities. With this comprehensive, connected, and real-time data, organizations can glean novel insights about what truly drives donor behavior, and tailor activities accordingly.

The Senior Product Manager (SPM) will lead and manage a small, cross-functional team, taking the AAP from 0-1 and beyond. This leader will define the vision, strategy and roadmap for AAP, align them with CDP’s mission and broader outcomes, and develop novel customer segments and use cases for the product suite. Accountable for P&L, including reporting to the executive team, board, and other stakeholders, the SPM will pioneer a new product area for CDP.

More importantly, the SPM is at the forefront of our mission to sustain a thriving public media system, and our larger mission to better connect organizational missions to with those who can support them, everywhere. This role will be pivotal in the evolution of CDP, and in how non-profits engage with their audiences.

How you’ll contribute :

Product Management

• Define the Vision & Strategy – Craft a vision for AAP that challenges, inspires and drives the team and organization. Design, a living, adaptive strategy to achieve that vision, aligned with our organizational strategies and organizational mission – to support the resiliency and of Public Media and other non-profits
• Go To Market - Collaborate with CDP's Member Service Bureau (MSB), Epiphany Product teams, Client Services and others to create GTM strategies designed to ensure product adoption. Develop clear messaging, pricing, and segmentation to maximize organizational outcomes for AAP.
• Understand the Customer – Establish segments, persona, and metrics to deeply understand workflows, needs, pain points and decision-making process for current and future customers, users and stakeholders.
• Roadmap – Articulate the tactical priorities that drive vision forward, including innovation and experimentation in addition to features, architecture, and other efforts. Balance current and long term customer delight alongside business and organizational objectives.
• Drive Execution – lead the team to deliver on insights and capabilities to clients with predictability, quality, and delight.
• Measures and KPIs – Define north star metric, KPIs, and success criteria. Measure product and team performance, and iterate based on usage, sentiment, and feedback.

People & Team Leadership

Experience / Skills

Required

Preferred

Educational Requirements

Behaviors and Attributes

We strongly encourage individuals from historically marginalized and underrepresented groups to apply, even if you don’t meet every qualification. We value diverse perspectives, lived experiences, and commitment to public service. All CDP people have unique talents and experiences that create our company culture where we can all thrive and bring our whole selves to work each day. Successful candidates will identify easily with a set of character attributes, as listed below :

CDP is proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, nationality, immigration status, citizenship, religion or religious creed (or belief, where acceptable), sex / gender, sexual orientation, gender identity and gender expression, pregnancy, marital status, age, citizenship, marital status, handicap or disability, genetic information or characteristics (or those of a family member), Veteran or military status, political belief, or socio-economic status. CDP does not discriminate against individuals on the basis of those characteristics, or any other characteristic protected by law.

CDP provides reasonable accommodations for applicants with a disability in completing job application procedures. Please notify CDP Human Resources in advance so necessary arrangements can be made. If you need assistance or accommodation due to a disability, you may contact us at accomodations@cdpcommunity.org .