Discoverability Manager, Organic Search (SEO)

Who We Are :

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What We're Looking For :

A Discoverability Manager, Organic Search at VML executes organic search analysis, discovery, execution and performance reporting of search engine optimization strategy and deliverables for clients. This role is responsible for developing and implementing comprehensive Organic Search strategies, conducting in-depth analysis, and providing expert recommendations to improve online visibility and performance for clients. It is an important role to the agency as it directly drives client success through enhanced organic search presence, contributing to business growth and maintaining the company's reputation for delivering cutting-edge digital marketing solutions.

What you'll do :

Provide strategic recommendations for improving Organic Search on websites in various stages of development

Conduct keyword research utilizing leading industry tools

Analyze and optimize on-page Organic Search signals like titles, descriptions, copy, images, internal links

Create and deliver monthly organic search performance reports

Conduct comprehensive Organic Search site audits and competitive analyses

Provide Organic Search recommendations for non-website digital assets like video Connections, social media profiles, local listings, vertical directories and others

Evaluate and present organic search findings and recommendations for implementation

Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes

Effective and persuasive presentations (verbal and written) for teams and clients

Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success

Help global clients expand their knowledge and use of search engine optimization and drive internal client user adoption

Provide guidance to the agency and client on the implementation and use of white hat Organic Search strategies

Attend meetings with other company functions necessary to perform duties and organizational development

Stay current on the constantly changing search and technology industry and inform clients about new industry developments that impact them

Working independently across client tasks; connecting with Senior team members to advise, as necessary

Collaborating across departments to ensure appropriate inclusion at the correct times in the process for client work

Ensuring that VML delivers cutting edge, high-quality Organic Search work that is of consistently high caliber and customization to each client's needs

Staying current on rapidly changing industry standards and pushing clients to implement their best search work

Navigating multiple dependencies on technology, content creators and other Connections in order for search work to be effective

Leverage automation tools to find efficiencies in the work that is completed

Producing thought leadership pieces like POVs and industry news round-ups

Developing case studies based on past work for new business initiatives and to validate client relationships

Who you are

Ability to balance balance competing demands and problem solve

Strong collaboration skills amongst cross functional teams

Great communication skills, both verbally and written

Resourceful and Lifelong Learner who is receptive to feedback,

What you bring :

1-3 years experience working in Search Engine Optimization (Organic Search), agency experience ideal but not required

Experience with common Organic Search Tools (semrush, Moz Analytics, BrightEdge, SearchMetrics,etc.)

Research skills

Basic knowledge of Web Analytics, HTML, Basic Excel, Keynote or PowerPoint, AI platforms

What we offer :

Passionate, driven people

| We champion a culture of people that do extraordinary work.

Consciously cultivated culture

| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.

Competitive benefits

| What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.

Growth-minded opportunities

| We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$45,000-$100,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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