Senior Product Marketing Manager (Marketplace)The Knot Worldwide • New York, NY, US

Senior Product Marketing Manager (Marketplace)

The Knot Worldwide • New York, NY, US

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Senior Product Marketing Manager (Marketplace)

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams : those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together.

As a Senior Product Marketing Manager, you will help TKWW create an exceptional marketplace experience to help couples find their dream wedding team from product discovery and solutioning to go-to-market planning and execution. You will partner closely with product management, design, research and go-to-market teams, ensuring that our customers' voice is reflected in our products and messaging.

You will drive customer insights to inform product development, develop differentiated and customer-backed product positioning, and partner with Marketing and Channel teams to drive product adoption and engagement. You will work with passionate, talented individuals committed to helping couples find vendors that meet their budget and needs.

Responsibilities :

Product Positioning - Craft differentiated product positioning and respective messaging, including key product claims and other artifacts to drive overall product awareness, consideration and usage.
Customer Insights & Advocacy : Leverage and drive market and competitive research to become a strong advocate and voice for our existing and prospective user needs and help shape the product roadmap.
In-Market Testing & Experimentation : Generate hypotheses and work with cross-functional teams to design and execute experiments to improve marketplace KPIs.
Go-To-Market Planning & Execution : Partner with marketing channel owners to launch, track and optimize notable releases.
Content and Asset Development : Develop and execute content, assets and communication needs for key marketplace initiatives including in-product messaging and email communications.
Market Intelligence Proactively stay on top of competitors' strategies and market trends and drive follow-up actions.

Successful candidates have :

Minimum 5-7 years product marketing experience

Experience marketing to small businesses strongly preferred

Works well cross-functionally, particularly with product, creative and channel teams.

Demonstrated ability to influence product strategy based on market research and customer insights.

Track record of using "test & learn" to drive continuous improvement.

Ability to manage multiple projects at one time, prioritizing and organizing effectively

Outstanding writer and editor with exceptional attention to detail

Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done

Ability to work in a fast-paced environment with all levels of management

Bachelor's Degree with a strong academic record

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

Work Model : This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you'll be expected to work in the office two days a week as part of our hybrid work model.

What We Love About You :

You Dream Big. You iterate and experiment to drive innovation.

You Love Our Users. You keep our global community at the center of everything you do.

You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

You Hustle Every Day. You favor urgency and own your outcomes.

You Win Together. People are at the heart of our success and you play as a team.

What You Love About Us :

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the "office". We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It's designed to support how we work best : combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.

For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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Senior Product Marketing Manager • New York, NY, US