Specialist, Influencer Marketing

Position Purpose :

The Specialist, Influencer Marketing is a team support role that assists with in-house and agency-led Influencer Marketing program management and execution. This role is responsible for supporting the objectives and workflow of the larger team, which includes identifying potential influencers, building internal and external materials and presentations, monitoring and reporting on influencer activity and working with internal and agency teams on program logistics and details.

Key Responsibilities :

• 20% Research and stay abreast of new influencers, vendors / partners and share POVs with team, Manager and agency partners. Stay current on Influencer partner channels, programs and content; help identify new partners on an ongoing basis. Responsible for competitive benchmarking, programs and analysis to keep leadership abreast of trends and watch outs. Research and report on trends / best practices in Influencer Marketing, demonstrating an interest in and an aptitude for growing the offering. Assist in the continued education of Influencer Marketing across internal and external stakeholders
• 40% Assist in deployment of Influencer Marketing programs and campaigns. Ensure all deliverables are met on time and on budget. Contribute ideas and strategies to grow existing and new programs. Responsible for compiling portions of first drafts of presentations, POVs, partner materials and influencer communications with oversight from the Manager and Project Manager. Work seamlessly and effectively with members of the Influencer Marketing team, Affiliate team and larger Media Partnerships and Social Media teams
• 10% Work seamlessly and effectively with Influencer partners, members of the Influencer Marketing team, Affiliate team and larger Media Partnerships and Social Media teams
• 30% Responsible for working in Influencer Marketing and Affiliate Marketing campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and / or annual reporting; making recommendations and optimizations based on insights

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