Experienced Web Content Strategy Specialist - (External Web) Job at The Boeing C

Job Description

At Boeing, we innovate and collaborate to make the world a better place. We’re committed to fostering an environment for every teammate that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.

The Boeing Company is seeking an Experienced Web Content Strategy Specialist -(External Web) to join the team in either Seattle, WA; Arlington, VA; Hazelwood, MO or Berkeley, MO .

The Web Content Strategy Specialist (External Web) supports execution of Boeing’s external web content strategy on Boeing.com and related public-facing web properties. Working within standards and direction set by the Manager, External Web Content Strategy, this role coordinates editorial plans, prepares pages for publishing, applies governance and search engine optimization (SEO) practices, and recommends data-informed optimizations in partnership with Brand, Creative, Web / UX, Analytics, Social, Newsroom, and business units.

Position responsibilities

Content coordination and execution

Support narrative pillars and business priorities by drafting webpage strategy briefs, assembling story content packages, and maintaining the editorial calendar

Coordinate inputs and reviews across stakeholders; ensure materials are complete and on time

Authoring and content readiness

Write and edit web copy; guide imagery selection and metadata; apply accessibility and clarity standards

Prepare pages for publish in the Content Management System (CMS) - component usage, taxonomy, internal linking, redirects, quality assurance - in partnership with UX and development

Governance application

Apply content standards, templates, metadata / SEO rules, accessibility (WCAG), localization guidance, and webpage lifecycle practices defined by the Manager

Support crisis / event / campaign playbooks; execute timely updates and maintain clear documentation of approvals and changes

Build and maintain priority webpage stakeholder map within the CMS

Measurement and optimization

Report on KPIs and performance dashboards established by the Manager; identify issues and recommend tests / optimizations to improve findability, engagement, and conversions

Conduct periodic audits to flag content for refresh, consolidation, or retirement

Cross-functional and partner coordination

Coordinate with stakeholders to capture inputs, track approvals, and meet publishing Service-Level Agreements (SLAs)

Work with agency and localization partners to deliver high-quality, on-brand web experiences

Basic Qualifications (Required Skills / Experience)

Bachelor’s degree or higher

Experience with content management systems (CMS) and website development processes

Proficiency in SEO tools such as Google Analytics, Google Search Console, Adobe Analytics, SEMrush, Ahrefs, or Moz

Experience working across organizations and cross-functional groups to ensure project coordination, implementation and completion

Preferred Qualifications (Desired Skills / Experience)

Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, Human-Centered Design, or related field—or equivalent experience

3+ years in web content strategy, editorial, or site operations for a large website or digital program

Demonstrated web writing / editing skills and familiarity with information architecture and accessibility standards

Experience supporting enterprise websites with global audiences, localization, and translation workflows

Familiarity with content design / UX writing and component-based design systems

Proficiency with Adobe Workfront (or similar work management software), DAM practices (rights / metadata), and WCAG accessibility

Comfort collaborating with technical teams (UX / Dev) and external partners; ability to translate direction and standards into actionable web updates

Experience assisting with crisis / event content processes and fast-turn publishing

Pay & Benefits

At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.

The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

Pay is based upon candidate experience and qualifications, as well as market and business considerations.

Summary pay range : $80,750 - $117,300

Applications for this position will be accepted until Oct. 31, 2025

Equal Opportunity Employer

Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military / veteran status or other characteristics protected by law.

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