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Brand & Communications Lead
Brand & Communications LeadExowatt • Miami, FL, US
Brand & Communications Lead

Brand & Communications Lead

Exowatt • Miami, FL, US
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Job Description

Job Description

Exowatt is revolutionizing the energy landscape for the AI era with our groundbreaking P3 system that captures solar energy, stores it as heat, and generates electricity on demand. Founded in 2023 and backed by leading investors including Andreessen Horowitz, Sam Altman, and Felicis, we're committed to providing clean, modular, and scalable power that meets the rapidly growing demands of AI infrastructure. Our mission is to make sustainable renewable energy always available and almost free, enabling technological advancement while protecting our planet.

We're seeking an experienced Brand & Communications Lead to elevate Exowatt's brand presence and drive strategic communications across multiple channels. You'll be instrumental in crafting compelling narratives that position Exowatt as a thought leader in the renewable energy and high-tech space, while building awareness among key stakeholders including investors, customers, partners, and industry media.

This position is based in Miami, FL, and does not include relocation assistance. Only local candidates will be considered.

Key Responsibilities

  • Brand Strategy & Management
  • Develop and execute comprehensive brand strategies that align with business objectives and market positioning
  • Maintain brand consistency across all touchpoints, ensuring cohesive messaging and visual identity
  • Monitor brand perception and competitive landscape to inform strategic decisions
  • Create and manage brand guidelines, templates, and asset libraries
  • Manage external public relations agency
  • Content Creation & Storytelling
  • Craft compelling content for multiple channels including website, social media, blogs, whitepapers, and case studies
  • Develop technical content that translates complex renewable energy concepts into accessible, engaging narratives
  • Create executive thought leadership content and speaking opportunities
  • Produce multimedia content including video scripts, infographics, and interactive materials
  • Communications Strategy
  • Design and implement integrated communications campaigns for product launches, funding announcements, and company milestones
  • Manage media relations including press releases, media kits, and journalist relationships
  • Coordinate internal communications to ensure alignment across teams
  • Develop crisis communication protocols and messaging frameworks
  • Digital Marketing & Social Media
  • Oversee social media strategy and content calendar across LinkedIn, Twitter, and industry-specific platforms
  • Optimize website content for SEO and user experience
  • Collaborate with marketing team on demand generation campaigns
  • Analyze performance metrics and adjust strategies based on data insights
  • Industry Engagement
  • Represent Exowatt at industry conferences, trade shows, and networking events
  • Build relationships with industry publications, analysts, and influencers
  • Develop partnership marketing initiatives and co-marketing opportunities
  • Stay current on industry trends, regulatory changes, and competitive developments

Required Qualifications

  • Bachelor's degree in Communications, Marketing, Journalism, or related field
  • 5+ years of brand and communications experience in high-tech industries (cleantech, renewable energy, hardware, or B2B technology preferred)
  • Proven track record of developing successful brand strategies and communications campaigns
  • Exceptional written and verbal communication skills with ability to adapt messaging for technical and non-technical audiences
  • Experience with content management systems, social media platforms, and marketing automation tools
  • Strong project management skills with ability to handle multiple initiatives simultaneously
  • Understanding of B2B sales cycles and stakeholder communications
  • Experience working with technical teams and translating complex concepts into compelling stories
  • Preferred Qualifications

  • Experience in renewable energy, cleantech, or sustainability sectors
  • Background in investor relations or startup communications
  • Video production and multimedia content creation skills
  • Public speaking and presentation experience
  • Knowledge of energy industry regulations and market dynamics
  • MBA or advanced degree in relevant field
  • What We Offer :

    Competitive salary and equity options.

    Comprehensive benefits package, including health, dental, and retirement plans.

    A dynamic work environment that fosters creativity and innovation.

    Opportunities for professional growth and development in a rapidly evolving industry.

    We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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    Communication Lead • Miami, FL, US

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