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Head of Marketing (NYC / MIA)

Head of Marketing (NYC / MIA)

CrossmintMiami, FL, United States
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Head of Marketing (NYC / MIA) at Crossmint

About Crossmint

The world is migrating to stablecoin infrastructure to enable instant, affordable, and programmable transactions around the world. Crossmint is the leading provider of enterprise-grade technology to help the world build onchain. As an all-in-one platform, we offer products spanning wallets, onramps, stablecoin orchestration, checkout, and more. Together, these products enable use cases including embedded finance, money movement, payments, and agentic finance.

Location

New York City or Miami.

Type of Employment

Full-time. Hybrid setting.

About The Role

As Head of Marketing, you will be responsible for driving brand awareness, qualified leads, and cultivating an active community of developers using Crossmint's products. With an existing team, your focus areas will include :

  • Campaign management : Lead and manage end-to-end execution of major partnership launches and other marketing campaigns. Work with the team to develop messaging, tactics, and recurring campaigns.
  • Social media & channel growth : Run experiments to identify new growth channels, improve SEO across search and LLMs, and grow owned channels across social accounts, community, newsletter, and more.
  • Product marketing : Partner with product, sales and cross-functional teams to develop clear messaging across product lines that is propagated across the Crossmint website, socials, and other channels. Focus areas include wallets, stablecoin orchestration, and agentic finance.
  • Brand marketing & content : Create externally-facing branded collateral including case studies, sales collateral, editorial content, and more. Leverage AI tools for image and video generation to drive affinity among target audiences.
  • Developer marketing : Oversee the DevRel team to ensure a winning experience for non-crypto native developers wishing to use Crossmint's products.
  • Performance marketing : Develop an approach for targeted experiments across social and / or search marketing and implement conversion attribution models to track campaign effectiveness.
  • Events : Create opportunities for the sales team to generate leads through curated events at major fintech and crypto conferences with leading partners.

About You

You will bring proven marketing expertise and a passion for growth :

  • 7+ years of total marketing experience across crypto and B2B SaaS
  • Track record of building and scaling marketing programs from zero to one
  • Deep understanding of stablecoins and major trends impacting crypto adoption
  • Excellent storytelling and communication skills with English fluency
  • A mindset for growth hacking and data-driven experiments
  • Comfortable rolling up your sleeves in a fast-paced startup environment

    • Bonus points

    We highly value candidates who have :

  • Worked on technical products or developer infrastructure
  • 2+ years of experience with blockchain or crypto
  • Proven marketing track record
  • Experience in fintech start-ups or high-growth companies

    • Why Join Crossmint?

    At Crossmint, we’re building the infrastructure powering the next generation of the internet, where identity, assets, and payments live onchain. Joining now means helping define what great customer experience looks like in an industry still being invented.

    Compensation & Benefits

  • Competitive and generous compensation, with meaningful equity and upside.
  • Unlimited, flexible PTO.
  • Flexible work schedule.
  • Company laptop and allowance for home equipment.
  • Daily stipend for commuting to the office and / or meals.
  • Three company-paid off-sites per year.
  • Health, dental, vision, life, short-term and long-term disability insurances.
  • 401(k) Plan.

    • Our Principles

  • Results and delivery : Ship high quality work fast.
  • Build for the long term : Build scalable, secure, and reliable solutions. Use AI.
  • Extreme Ownership : Be an effective Directly Responsible Individual (DRI). Be proactive.
  • Be a team player : Provide credible challenge, be present and reliable.

    • Talent note : We welcome you even if you meet around 75% of the requirements. We value diversity and inclusion as an equal opportunity employer.

    Please note : Crossmint does not conduct AI-based interviews. Our process includes an initial video call with a team member. If you receive an email from a domain other than @crossmint.com, @crossmint.io, or @paella.dev, it is not from us. If you need assistance with any forms or participation in the process, contact our Talent Team. Follow us on LinkedIn and Twitter for updates.

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