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Influencer Marketing Manager Job at Yes You Can! in Sacramento

Influencer Marketing Manager Job at Yes You Can! in Sacramento

MediabistroSacramento, CA, United States
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Job Description – Influencer Marketing Manager

Location : Remote (U.S. based)

Department : Marketing

Reports to : Chief Marketing Officer

About YesYouCan! & YesYouCan! Medical

YesYouCan! is a fast-growing health and wellness brand serving primarily Hispanic consumers with culturally resonant nutrition and supplement products. Our new division, YesYouCan! Medical, expands into telehealth with GLP-1 prescription support and complementary wellness products.

Role Overview

The Influencer Manager will be responsible for sourcing and managing influencer partnerships, overseeing influencer agencies, and developing a scalable affiliate program. This role will shape how YesYouCan! and YesYouCan! Medical appear across Instagram, TikTok, YouTube, and emerging platforms. The ideal candidate is comfortable with creative briefing, contract negotiation, logistics, and data-driven performance measurement.

Key Responsibilities

  • Build and scale a best-in-class influencer marketing program for both YesYouCan! and YesYouCan! Medical.
  • Source, vet, and negotiate with influencers that align with brand values and core consumer (Hispanic women 30–55).
  • Manage day-to-day relationships with influencer agencies, ensuring deliverables, content quality, and timelines are met.
  • Develop influencer briefs that provide clear creative direction, messaging priorities, and compliance guardrails (esp. for medical / GLP-1 products).
  • Coordinate product shipments, logistics, and approvals for influencer campaigns.

Affiliate Program Development

  • Build and scale affiliate programs for both brands
  • Recruit and onboard affiliates, track performance, and optimize program ROI.
  • Develop affiliate-specific offers and content to drive acquisition and retention.

    • Content & Campaign Execution

  • Partner with life cycle marketing, e-commerce, and creative teams to align influencer content with product launches, seasonal campaigns, and cultural moments.
  • Ensure influencer-generated content can be repurposed for paid media, DTC site, and lifecycle marketing channels.
  • Collaborate with lifecycle and paid media teams to amplify top-performing influencer content.

    • Analytics & Performance

  • Define and track KPIs including reach, engagement, conversions, and ROAS from influencer and affiliate programs.
  • Provide regular reporting to leadership on campaign performance and optimization opportunities.
  • Stay on top of social, influencer, and affiliate trends to ensure brands remain culturally relevant.

    • Qualifications

  • 3–4+ years of experience in influencer marketing and / or affiliate programs management, ideally in DTC consumer goods, telehealth, supplements, beauty, or health / wellness .
  • Demonstrated success in scaling influencer and affiliate programs from the ground up.
  • Strong network of influencer and affiliate relationships (especially in Hispanic and multicultural segments).
  • Experience managing influencer agencies and negotiating contracts.
  • Excellent communication, copywriting, and brief-writing skills.
  • Highly organized, detail-oriented, and comfortable juggling multiple projects and deadlines.
  • Bilingual (Spanish / English) required given our core consumer base.

    • Why Join Us

  • Play a pivotal role in scaling two high-growth wellness and telehealth brands.
  • Entrepreneurial culture with ownership over influencer and affiliate strategy.
  • Mission-driven brand empowering Hispanic consumers with accessible health and beauty solutions.

    • Senior / Employment Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Wellness and Fitness Services

    • Referrals increase your chances of interviewing at Yes You Can! by 2x.

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