Sr. Manager - Integrated Marketing

Senior Manager Integrated Marketing

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world's most valuable enterprises global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

We're hiring a Senior Manager Integrated Marketing with a strong focus on Account-Based Marketing (ABM) to drive growth with our highest-value accounts. In this role, you'll design and execute strategic campaigns that fuel pipeline, accelerate deals, and expand customer relationships. You'll work cross-functionally with sales, product marketing, and customer success to deliver targeted, revenue-impacting programs. This is a high-visibility role reporting to the Director of Integrated Marketing.

Key Responsibilities

• Define, orchestrate and report on the cross functional demand generation efforts for a defined segment and personas across their lifecycle stages.
• Align ABM initiatives, incorporating one-to-one, one-to-few, and one-to-many approaches with Sprinklr's overarching business goals, focusing on high-value target accounts to drive pipeline growth, customer loyalty, and retention.
• Ability to develop account segmentation, tiering, and scalable campaign architectures that link enterprise themes to account with $1M+ ACV.
• Partner with sales teams, customer success to define target accounts, craft personalized campaign tactics, and measure pipeline impact.
• Manage campaign timelines, assets, and execution across channels including social, email, digital, events, and direct mail.
• Champion the use of account-level insights, intent data, and predictive analytics to drive personalized engagement.
• Collaborate with product marketing, content, and digital teams to build compelling messaging and creative assets tailored to targeted accounts.
• Coordinate campaign execution with the rest of the marketing team to maintain consistency.

Requirements

Preferred Skills