Media Manager Job at Bvlgari in Coral Gables

Overview

Media Manager – Caribbean & Latin America at B V L G A R I is seeking a candidate to join its Caribbean & Latin America regional office, in Coral Gables, Florida. The role will lead the planning and execution of advertising and communications across the Caribbean & Latin America, supporting Institutional, Retail, and Business Partner channels. This position focuses on delivering high-impact media strategies that reflect the brand’s luxury positioning, combining traditional and digital platforms. The ideal candidate brings strong media expertise, innovative thinking, and financial discipline to drive brand visibility, editorial amplification, and campaign performance.

Becoming a bold Bvlgari team member means being part of an authentic, passionate work environment, while working for a contemporary brand of worldwide renown.

Key Responsibilities

• Strategic Media Leadership
• Develop and execute integrated media plans across traditional (print, outdoor, press) and digital channels (social, SEM, affiliate, display, programmatic) with a luxury focus.
• Evaluate media opportunities for brand alignment, exclusivity, and audience relevance.
• Present media strategies and post-campaign reports in clear, executive-ready formats.
• Negotiate premium placements and bespoke packages with top-tier media partners.
• Coordinate with Rome HQ for approvals, budget accountability, and production workflows.
• Align media investments with PR and E-Commerce teams to support storytelling and performance goals.
• Monitor and evaluate emerging media trends and technologies to anticipate shifts in consumer behavior and adapt strategies accordingly.
• Drive innovation through curated digital activations and immersive storytelling.
• Amplify editorial content via strategic display plans and luxury digital platforms.
• Test brand-safe programmatic initiatives with refined targeting strategies.
• Manage campaign tagging and tracking to deliver actionable insights to global teams.
• Plan and execute, along with PR team, creator campaigns in social platforms.
• Ensure all media activity adheres to brand safety, compliance, and regulatory standards across markets and platforms (CO-OP and Direct Media).

Budget & Financial Management

Agency & Stakeholder Collaboration

Key Requirements

Seniority level

Employment type

Job function

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