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Director of Paid Media + SEO (multi-location, direct to consumer)

Director of Paid Media + SEO (multi-location, direct to consumer)

MediabistroChicago, IL, United States
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Director of Paid Media + SEO (multi-location, direct to consumer)

Director of Paid Media + SEO (multi-location, direct to consumer)

2 days ago Be among the first 25 applicants

This range is provided by Onward Search. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$140,000.00 / yr - $160,000.00 / yr

Additional compensation types

Annual Bonus

Direct message the job poster from Onward Search

Recruitment Director | Human-to-human + AI | Placing the best talent with top brands and agencies

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Overview

One of our clients is seeking a data-driven Director of Paid Media + SEO to lead performance marketing and search engine optimization initiatives.

  • This is a B2C / D2C role for multi-location / franchise marketing ; B2B candidates cannot / will not be considered. You must have recent Paid and SEO experience in a direct to consumer space.
  • Also, this is not an eComm role, and those titles will not be considered.
  • While this is a Director role, this is also a hands-on role and player / coach style ; you must have recent / fresh experience in the noted digital tools below and not just strategy or full delegation all the time. You will be called upon to execute on projects / campaigns when needed.

This role will focus on driving B2C / D2C customer acquisition, conversion, and retention through high-impact, scalable digital strategies across paid media channels - social, display, video, and SEO . Youll play a key role in supporting the companys expanding national footprint and driving measurable business outcomes with its customers and prospects.

Type : Direct Hire

Schedule : Regular business hours

Bonus : Up to 10% annual

Travel Required : Yes, but not often or long

Director of Paid Media + SEO Responsibilities

  • You'll lead the planning, the execution, and the optimization of paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.
  • Own and implement a holistic SEO strategy (local + national) to drive organic visibility and traffic.
  • Analyze performance data to optimize campaigns and provide insights to senior leadership.
  • Develop and manage A / B testing strategies to improve conversion rates and maximize ROI.
  • Collaborate with other teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts.
  • Manage external media agencies and platform partners to maximize efficiency and performance.
  • Stay current with digital marketing trends and algorithm changes to keep the strategy ahead of the curve.
  • Align media plans with key promotions, seasonal moments, and product launches .

    • Director of Paid Media + SEO Requirements

  • 9+ years of experience in B2C / D2C paid media
  • and
  • SEO, preferably within a multi-location or franchise environment.
  • Proven track record of driving growth through performance marketing and SEO.
  • Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms .
  • Experience working with CRM / CDP platforms such as HubSpot, Amperity, or Klaviyo (HubSpot experience is a must)
  • Strong analytical mindset with experience using BI tools like Tableau or DOMO .
  • Demonstrated leadership and ability to manage high-performing teams.
  • Experience in a membership-based or franchise business a plus.

    • Seniority level

    Seniority level

    Director

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Advertising and Marketing

    Industries

    Retail and Retail Health and Personal Care Products

    Referrals increase your chances of interviewing at Onward Search by 2x

    Inferred from the description for this job

    401(k)

    Medical insurance

    Vision insurance

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