Social Content Manager Job at PenFed Credit Union in Virginia

Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities.

PenFed is hiring a (Hybrid) Social Content Manager at our Tysons, Virginia location. Reporting directly to the Director of Creative Content, this role is responsible for developing and executing social media content strategies, managing publishing calendars, engaging with audiences, and tracking performance across multiple social media platforms.

Responsibilities Partner with the Director of Creative Content to implement overall strategy and campaign objectives.

Develop and communicate the overall social media strategy aligned with organizational goals.

Foster collaboration between content, design, video, and analytics roles.

Guide team to ensure all posts, graphics, and videos align with brand voice, values, and standards.

Manage and guide a team that is committed to achieving results.

Review and approve content before publishing, balancing creativity with compliance.

Manage daily posting, scheduling and monitoring across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube).

Create and curate engaging, brand-aligned content.

Maintain and update a social media content calendar in alignment with larger marketing and communication priorities.

Actively monitor conversations and foster community engagement.

Track, analyze, and report on social media performance metrics; make recommendations for optimization.

Collaborate across internal teams and stakeholders to support campaigns and initiatives.

Stay up to date with platform trends, algorithm changes, and emerging best practices.

Lead testing strategy of new tools, platforms, and strategies.

Qualifications Bachelor's Degree required in Marketing, Communications, Digital Media, Journalism, or related field.

Minimum 8 years of progressively responsible experience in social media management, digital marketing, or a related field.

Minimum 3 years of Supervisory experience, required.

Strong written communication, copywriting, and editing skills with excellent grammar and spelling.

Familiarity with major social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.).

Deep knowledge of social media measurement tools, practices, and strategies.

Keen understanding of industry best practices, solutions, and providers to aid in audience expansion and social community development.

Extreme ability to organize multiple workflows while remaining flexible to adapt to Ad-Hoc needs.

Experience with paid social media campaigns and ad management.

Knowledge of SEO, digital storytelling, and influencer marketing (and management).

About Us

Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets.

Equal Employment Opportunity

PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and / or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment.

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