Nashville Public Radio is hiring : Multimedia, Content & Communications Strategis

Details

Office Location : 1015 15th Street, NW, Suite 1200, Washington, DC; 8614 Westwood Center Drive, Suite 300, Vienna, VA

Work Schedule : Hybrid / Flexible.

Reports To : Vice-President, Marketing & Communications

Salary : $71,522 - $110,859

Compensation & Benefits : United Way NCA offers competitive compensation and benefits, including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.

Mission : United Way of the National Capital Area is committed to the health, education, and economic opportunity of every person in our community, regardless of race, gender, income, and ability.

Who We Serve : The ALICE (Asset Limited, Income Constrained, Employed) population represents more than 600,000 low- and moderate-income households in our region that earn more than the Federal Poverty Level but less than the basic cost of living for the county / state in which they live. United Way NCA’s ALICE Lives Here initiative is a strategic program addressing inequities in employment, education, health and food access, financial stability, and opportunities for all to grow to the best of their abilities.

Equity : Equity is fundamental to our mission. We infuse equity in all our business operations, hiring practices and community impact initiatives.

Overview

The Multimedia Content & Communications Strategist, Senior Manager (MCCSSM), reports to the Vice President of Marketing & Communications. This role brings United Way NCA’s work to life through dynamic stories and strong copywriting that engage donors, volunteers, community partners, and the wider community. The MCCSSM uses storytelling science and a data-driven approach to produce content across channels (audio, visual, and written) with familiarity in traditional and digital media best practices.

The MCCSSM is a strategic and creative writer who can deliver emotionally engaging content for varied audiences and organizational goals. This leader is an agile writer capable of long and short form pieces, an experienced interviewer, researcher, editor, and collaborator who translates content into polished stories supporting fundraising, volunteerism, marketing, and communications. The role involves collaboration with internal teams, donors, community partners, and media to drive campaign success and regional goals.

Duties and Responsibilities

Content Strategy & Development

• Develop and implement narrative strategies by crafting compelling stories that engage audiences, reinforce organizational values, and guide strategic direction.
• Lead the development and management of a cross-functional editorial calendar to ensure alignment and narrative consistency, elevating United Way NCA’s brand storytelling.
• Provide vision and expertise in multimedia storytelling to develop assets, including podcasts, newsletters, videos, and photography.
• Field-produce and direct interviews, documentaries, and other multimedia content from concept through execution.
• Capture high-quality photos and video using DSLR or mirrorless cameras; document events, interviews, or site visits.
• Video editing experience using Adobe Creative Suite (e.g., Premiere Pro).
• Develop and execute a comprehensive content strategy that strengthens visibility and brand storytelling.
• Shape and integrate content initiatives into the overall communications strategy.

Storytelling & Content Creation

Digital Storytelling & Engagement

Data-Driven Insights & Content Performance

Collaboration & Stakeholder Alignment

Education, Background and Experience

Qualifications and Personal Attributes

Competencies : To perform the job, demonstrate the following competencies :

Organizational :

Functional :

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