Marketing Specialist

A company is looking for a Marketing Specialist who is highly analytical and execution-driven, focused on driving measurable growth across various marketing channels.

Key Responsibilities :

Manage and optimize paid campaigns on Google and Meta, conducting A / B tests to improve performance metrics

Finalize and optimize landing pages and workflows in HubSpot and Salesforce for lead nurturing and reporting

Analyze keyword performance and ad copy to enhance targeting and visibility, while providing actionable insights to the Marketing Manager

Required Qualifications :

3-5 years of experience in digital marketing, specifically in paid search / social or marketing automation

Hands-on expertise with HubSpot, Salesforce, WordPress, Google Ads, and Meta Ads

Strong analytical skills to translate performance data into actionable insights

Experience with campaign optimization, A / B testing, and KPI reporting

Ability to manage multiple priorities in a fast-paced environment