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SEO & Digital Optimization Specialist

DF Supply, Inc.Twinsburg, OH, US

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Job Description

DF Supply is a distributor of a wide range of products, including fencing, gate automation, access control devices, fence and gate accessories, tools, agricultural supplies, and more. We’re looking for an entry-level SEO-focused content specialist to join our content team and support organic performance across our network of over 40 e-commerce websites. The ideal candidate has a foundation in keyword research, HTML formatting, and content structuring that aligns with user search behavior. This role is best suited for someone who understands how content strategy affects search visibility and is comfortable working with basic technical SEO tools and concepts.

The position involves collaborating with the content team to revise and optimize product titles, descriptions, category pages, and landing pages according to SEO best practices. Additional responsibilities include reviewing performance data, suggesting improvements for content articles, and assisting with writing content when needed. Candidates should be prepared to prioritize new product pages and assist with broader optimization projects, including structured updates to select websites on a bi-weekly basis.

This is an on-site position only - no remote

Key Responsibilities :

Optimize product, category, and landing pages for search visibility and usability
Apply keyword research to guide product titles, descriptions, and page layout
Format content using HTML elements such as headers, internal links, and lists
Adjust tone and structure based on whether the target audience is B2B or B2C
Track performance using Google Analytics and Search Console
Identify opportunities for improvement based on page traffic, time on page, engagement, and conversions from organic channels
Make SEO recommendations for content articles and assist in writing them as needed
Manage updates using content management systems and support cross-site content organization

Required Skills and Qualifications :

Experience using Google Analytics, Google Search Console, and Ahrefs

Basic understanding of HTML for formatting content in e-commerce environments

Familiarity with keyword strategy and search intent across product and category pages

Comfortable working in content management systems like Magento or similar platforms

Clear, structured writing and editing skills

Strong attention to detail and ability to follow formatting and SEO guidelines

Willingness to revise content based on performance and feedback

Self-motivated and organized with the ability to manage multiple projects and shifting priorities

Bonus Skills and Experience :

Familiarity with Algolia or YouTube Analytics

Experience evaluating and optimizing images and visual content for SEO

Interest in user-experience writing or technical content organization

Company Description

DF Supply, Inc. is a leading distributor that provides full expertise through competitive and innovative horizontal sales strategies in-house and on the web. Driving sales, marketing, websites, and support for partners while offering the most cost-effective shipping solutions for customers has been at the heart of DF Supply, Inc. in which its founding company standards of high-quality products at below market prices continue to lead it to new heights.

Company Description

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Seo Specialist • Twinsburg, OH, US