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Founding GTM Designer (brand, web, product)

Founding GTM Designer (brand, web, product)

MediabistroSan Francisco, CA, United States
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Founding GTM Designer (brand, web, product)

About Adapt

Adapt is the AI brain of your business. It unifies every data source—databases, SaaS tools, support tickets, documents, and more—into a single conversational interface that delivers the highest level of intelligence the AI industry has to offer. Our autonomous agents continuously monitor KPIs, surface anomalies, diagnose root causes, and recommend next steps so organizations can act decisively. We serve startups and SMBs looking to move from endless dashboards and noisy AI to evidence-backed insight and action.

About the role

  • As Adapt’s founding designer, you’ll own the evolution of our brand across sales and marketing, web, and product. From helping the team create new slide decks in Figma slides to helping implement your latest Figma designs in the product, you’ll make sure every touchpoint feels polished, consistent, and on-brand. You’ll work primarily in Figma and GitHub, building out our design system across marketing and product - and helping implement it, too.

What you'll do

  • Brand & design system
  • Work closely with founding team to cultivate Adapt’s brand identity
  • Oversee and build out a unified brand system across all external touchpoints
  • Maintain high standards and consistency across every visual, from the product to sales collateral
  • Collaborate with product engineers on front-end design in Figma and GitHub
  • Translate product concepts into clean, compelling visuals
  • Implement designs in Tailwind and any custom styling needed for our web CMS
  • Marketing & web
  • Continuously deliver new designs for new pages and templates for the website
  • Design and deliver high-impact sales decks (Figma slides), campaign assets, and marketing visuals
  • Create self-serve, flexible, and beautiful templates for marketing and sales needs
  • Lead ideation and creation for custom product and feature launch visuals
  • Create industry-defining video content for product and feature launches, brand campaigns, and social, or work closely with an agency who can produce excellent results

    • Qualifications

  • 3+ years in product and brand design with hands-on front-end implementation.
  • Expert in Figma (components, variants, design tokens, slides).
  • Comfortable with code. You can implement your own designs on the website and are comfortable with customizing styling in our web CMS.
  • Experience with Tailwind and modern component libraries.
  • Strong typography, layout, and visual storytelling; eye for detail without getting stuck.
  • Experience creating launch visuals and / or partnering with motion / video agencies.
  • Thrive in fast, early-stage environments as the initial / solo designer.

    • Nice-to-Haves

  • You’ve built or evolved a brand from zero-to-one and shipped product UI in the same role
  • Experience working directly with founders and founding teams to bring their vision forward - and contribute to it
  • Experience with AI-assisted workflows in developer-first tools (Cursor, Claude Code, etc.)
  • Experience working on brand design and product design in the same role
  • Experience with Nextjs or similar frameworks
  • Detail-obsessed, but still indexed on speed
  • Located in Bay Area (nice to have but not required)

    • When it’s not a good fit

  • No experience using AI-assisted workflows in your day-to-day
  • Perfectionism regularly blocks speed
  • You rely on others to structure your work. We need a proactive builder

    • #J-18808-Ljbffr

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