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Vice President of Portfolio Management
Vice President of Portfolio ManagementBarry Wehmiller • Lynchburg, VA, US
Vice President of Portfolio Management

Vice President of Portfolio Management

Barry Wehmiller • Lynchburg, VA, US
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VP Of Portfolio

BW Flexible Systems is a global manufacturer of packaging systems that fill and bag thousands of food and non-food products. Our packaging systems are designed and manufactured to maximize the efficiency and lifetime value of our customers' packaging lines. Our range of machinery includes form-fill-seal, feeding, bag filling and sealing, pouch-making equipment, flow-wrap, reclosable packaging solutions, palletizing, stretch-wrapping and more. Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief : to use the power of business to build a better world.

The VP of Portfolio is responsible for strategic ownership, profitability, and growth of specific product lines. Reporting to the Chief Product & Marketing Officer (CPMO), this role serves as the business leader for assigned product lines, making key decisions that impact performance, competitiveness, and customer satisfaction. Success in this role requires a business-builder orientation someone who is energized by growth opportunities, evolving scope, and cross-functional execution in dynamic markets. The VP ensures alignment with Packaging strategy while driving lifecycle management, commercial strategy integration, operational efficiency, and innovation.

The VP drives results through strong cross-functional partnership with domain leaders across Commercial, Operations, Product, and Strategyleading a team of Product Managers and Product Marketing Strategists to ensure coordinated execution, market responsiveness, and business impact.

Key Responsibilities

Market Leadership

  • Continuously monitor customer needs, market trends, and competitor activity to guide product line strategy.
  • Leverage insights from the Market Insights team and collaborate with platform-level Commercial leaders to shape strategic direction.

Product Lifecycle Management

  • Own and guide the full product lifecyclefrom concept through development to end-of-lifeensuring business and customer alignment.
  • Partner with Product Managers and cross-functional teams to prioritize roadmaps and development efforts.
  • Anticipate and address evolving needs and value opportunities across the product lifecycleincluding parts, upgrades, and enhancementsto deliver long term value to the customer.

    • Growth & Profitability

  • Drive revenue growth, margin improvement, and cost efficiency across assigned product lines.
  • Maintain accountability for financial performance, with oversight of the full P&L including Product Line Margin and SG&A costs (in alignment with Engineering, Sales, Operations, and Supply Chain).

    • Cross-Functional Leadership

  • Align across engineering, sales, supply chain, and aftermarket support to execute and deliver results.
  • Collaborate closely with domain leaders in Chief Commercial Officer and Chief Operations Officer structures to ensure execution discipline and customer satisfaction.
  • Ensure clear accountability and decision-making across matrixed teams. Proactively manage escalation paths and cross-functional alignment to avoid execution delays.

    • Commercial Strategy & Market Positioning

  • Collaborate with Commercial, Sales, and Marketing leaders to optimize go-to-market strategy, pricing models, and sales enablement.

    • Strategic Growth Initiatives

  • Identify opportunities for expansion into new markets or technologies and ensure readiness across operations and commercial channels. Comfort with ambiguity and a bias for action are essential as business evolves.

    • Data-Driven Decision-Making

  • Build a robust, insight-led approach to product line management by integrating customer feedback, competitive intelligence, and market analytics.

    • Operational Execution

  • Partner with operational leaders to ensure excellence in manufacturing, supply chain, delivery, and aftermarket service.

    • Strategic Planning & Investment

  • Support long-range planning and investment prioritization in partnership with Product Management and Strategy leaders.

    • M&A and Business Development

  • Identify and assess potential M&A targets.
  • Build external relationships and work closely with the Enterprise M&A team and Packaging SLT as needed to evaluate and pursue strategic acquisitions.

    • Leadership & Alignment

  • Act as a primary driver of product line performance and success, providing strategic and operational leadership across product, commercial, and operational workstreams.
  • Lead Product Managers and Product Marketing Leaders to integrate product vision, commercial strategy, and operational execution. Ensure alignment of go-to-market plans, product roadmaps, and resource investments to drive market share and profitability.
  • Work closely across the packaging leadership team to ensure executional alignment, cross-functional accountability, and delivery of customer and business outcomes.
  • Play a critical leadership role in translating enterprise strategy into actionable plans that advance product competitiveness, market position, and long-term value.
  • Coach, develop and retain a high-performing team of Product Managers and Product Marketing Specialists. Create succession plans and skill development roadmaps to sustain long-term business success.

    • Strategic Leadership & Impact

  • Align product line execution with the company's ambition to be a formidable global packaging solutions provider.
  • Fall in love with solving our customer's problems through market-driven product leadership and execution excellence.
  • Implement solutions that drive market differentiation, profitability, and long-term product sustainability.
  • Develop a people-first culture, fostering teamwork and cross-functional collaboration.
  • Champion seamless integration of product, commercial, and operational functions to maximize value.

    • Qualifications & Experience

  • 10+ years of progressive responsibility in product management, operations, or business leadership.
  • 5+ years in a senior leadership role with end-to-end accountability for business or product line results.
  • Strong commercial and technical acumen, with industry experience in packaging machinery, automation, or industrial systems.
  • Flexibility to take on evolving responsibilities in response to strategic priorities and business needs.
  • Demonstrated ability to scale impact in evolving or high-growth environments; proven comfort navigating ambiguity and building structure in complex, cross-functional, matrixed organizations.
  • Track record of strategic thinking, lifecycle management, and operational discipline in dynamic markets.

    • Travel

  • 50% (domestic and international)

    • Barry-Wehmiller is an equal opportunity employer. M / F / D / V This organization uses E-Verify. Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and / or skills assessments.

    Company : BW Flexible Systems

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    President Management • Lynchburg, VA, US

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