Media Specialist, Paid Search

Position Purpose :

The Paid Search Specialist coordinates and supports implementation of Paid Search campaigns, including execution and optimization. Responsibilities include implementation of campaign objectives, strategies, and tactics, as well as building reporting and insights shared out to stakeholders. Budget management with a performance first mindset is crucial in this role. Budget management with a performance first mindset is crucial in this role. Additionally, this person provides both input and executional support towards testing and program strategy.

Key Responsibilities :

• 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas
• 40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns
• 15% Stakeholder Management - Organizational Alignment / Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices

Direct Manager / Direct Reports :

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