Digital Marketing Specialist

Job Description

Job Description

Are you interested in how the world generates energy? Do you thrive in a fast-paced, dynamic environment? Then our portfolio of energy integration companies is a great place for you to excel in your marketing career. As the Digital Marketing Specialist, you will play a key role in shaping the digital strategy of a growing enterprise by ensuring the consistent and measurable impact of our digital presence among three portfolio companies : Pneumatic and Hydraulic Company, LLC, Total Energy Solutions, LLC, and Power Temp Systems, Inc. You will coordinate the development, production and delivery of each company's website, social media channels, email platforms and search campaigns with data-driven decision making, while ensuring alignment with marketing goals. The ideal candidate for this role possesses a strong understanding of digital marketing trends and emerging technologies and is proficient in analytics.

Responsibilities

• Collaborate cross-functionally with marketing, sales, IT and management teams to develop and execute on digital deliverables that align with goals
• Lead the process for digital projects, including goal identification, KPIs, concepting, development, deployment, and measurement
• Monitor, analyze and report on leads generated from marketing channels
• Serve as liaison with agency partners to ensure strategic alignment in development, implementation and measurement of SEO, PPC and programmatic advertising, landing pages, website updates and performance analysis
• Leverage data from various touchpoints - including email and social media marketing (organic and paid), Google Ads and more - for performance measurement and future decision making
• Understand target audiences across each company and tailor strategies accordingly
• Monitor results of campaigns to measure performance and adjust as needed
• Review and analyze all digital materials to ensure proper branding and quality control
• Assist in maintaining standards for digital assets, including but not limited to : templates, storage, naming conventions
• Some assistance with planning and hosting virtual marketing events
• Conduct project, market research

Qualifications

Work Environment

The Digital Marketing Specialist will work in a dynamic corporate environment, collaborating regularly with the marketing and sales teams across all portfolio companies. Travel will be required to obtain project-related information, attend client meetings, industry conferences, or other business-related functions.