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PR Freelancer (8-10HRS P / M) Job at Gotyu Underwear in Richmond

PR Freelancer (8-10HRS P / M) Job at Gotyu Underwear in Richmond

MediabistroRichmond, VA, United States
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Overview

Join to apply for the PR Freelancer (8-10HRS P / M) role at Gotyu Underwear .

We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven : we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland.

Your Focus Will Be

  • Developing compelling PR angles and pitches around :
  • Sustainability in fashion
  • Founder story / taboo-breaking content
  • (Optional) Writing blog or editorial content for our website

Description

We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven : we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland.

Your Focus Will

  • Securing unpaid media coverage (print, digital, TV, radio) via your personal network
  • Developing compelling PR angles and pitches around :
  • Period underwear innovation
  • Female entrepreneurship
  • Sustainability in fashion
  • Founder story / taboo-breaking content
  • (Optional) Writing blog or editorial content for our website

    • Requirements

  • 5+ years of PR experience in the DACH market (fashion / lifestyle / beauty sector preferred)
  • Proven track record of Tier 1 media placements — please include a portfolio or examples
  • Fluent German speaker and writer (native or near-native level)
  • Confident with brand voice and reputation management
  • Basic copywriting skills for blog posts or founder content

    • Nice to Have

  • Experience with DTC or taboo-breaking brands (period care, femtech, wellness)
  • Background in low-budget, high-ROI PR strategies
  • Influencer / celebrity PR experience (optional)

    • Soft Skills

  • Proactive and self-sufficient
  • Strong journalist relationships
  • Clear and concise communicator
  • Culturally aware of when to push bold messaging versus subtle positioning

    • Benefits

    Compensation :

  • Budget : Up to €1,000 / month
  • Engagement : Hourly (€50–€60 / hour) or monthly retainer (~8–10 hours / month)
  • Payment : Monthly invoice, flexible hours — focus is on results

    • Seniority level

  • Entry level

    • Employment type

  • Full-time

    • Job function

  • Other
  • Industries : Retail Apparel and Fashion

    • Referrals increase your chances of interviewing at Gotyu Underwear by 2x

    Get notified about new Freelance Public Relations jobs in Germany .

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    Pr Job At Pr • Richmond, VA, United States

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