Public Relations Account Executive, B2B Tech & Professional Services
This range is provided by Highwire. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$67,000.00 / yr - $72,000.00 / yr
About Us
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values :
- Team Empowerment
- Growth Mindset
- Inclusion Always
- Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Our ideal Account Executive has 2-3 years of PR experience – maybe at an agency, maybe working for a hot startup, at the stage where you’re ready to elevate your career. You have solid relationships with key players, you’ve got your finger on the pulse of social media, and of course, you’re an exceptional writer.
Essential Functions
Media / Influencer RelationsStrong knowledge of all media and influencers relevant to clients’ businessProactive media engagement and storyline developmentStrong relationship with regular media and influencer targetsSecure coverage for each account according to team goalsClient Service / ManagementFacilitate media briefings across client accounts and provide feedback to clientsOwn portions of client PR callsProvide counsel on media opportunities and coveragePresent quarterly / yearly account progress (as needed)Own key elements of the PR program (analysts, influencers, speaking, content, etc.)Become a go to resource for client contactWriting ProficienciesAbility to generate press releases and other content that meets client satisfaction with minimal editsAbility to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assemblyProfessional, articulate and timely client communicationDevelopment of consistent, creative, successful pitchesAgency OperationsMentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check ins.Participation in new business process including proactively identifying new targets, research and presenting at pitch.Identify, attend and encourage others to attend networking events.Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example.Support teams and manage up and down.Responsible use of flexible work policies.Uses Highwire social channels; writes for Highwire blog.Mentor junior staff to elevate developmentSelf DevelopmentProactively set up quarterly goals with principal; track against goals and demonstrate growthEffectively prioritize responsibilities based on impact, timelines, workflow and client goals.Drive projects forward independently, eliminating the need for managers to consistent check in re : follow through / task completion.Identify areas for self-improvement and bring suggestions and solutions to management.Consistently hit deadlines or give enough notice if you won’t.Attends regular networking eventsHighwire Perks
Competitive salaryMerit-based bonuses and promotionsHybrid work model to suit your schedule and lifestyleExcellent vacation policy including extended break for summer and winter holidayParticipate in Empower Hours on Fridays; Team has the ability to log off by 3pm401K MatchMedical and dental benefits / FSAPaid Parental LeaveCommuter BenefitGrowth Mindset Stipend of $100 annually for books, exhibitions, etcTechnology reimbursementWellness benefitDonation MatchMentorshipMonthly recognition programsEmployee referral bonusNew business referral bonusQuarterly Highwire fun events – Thanksgiving is our favorite holidayDog friendly work environmentExtremely supportive, nurturing environment with many opportunities for learning and growthWe are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.
We value diversity and are an equal opportunity employer. If you have a disability and require accommodations, please let us know.
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