Assistant Director of Recruitment

POSITION SUMMARY The Assistant Director (AD) of recruitment is responsible for implementing vision from the VP of Student Services and managing recruitment strategies to attract and enroll students in specific academic programs and from strategic enrollment partners.

This role involves planning and coordinating recruitment events, nurturing relationships with prospective students, and leading a team of recruitment professionals to meet both internal and external recruitment goals.

This AD of Recruitment will also lead and mentor the coordinator of enrollment partnerships and campus tours.

RESPONSIBILITIES The essential functions, pursuant to the Americans with Disabilities Act, may include the characteristic duties and responsibilities noted herein, however, this list represents examples only, and is not a comprehensive listing of all functions and tasks performed by positions found in this job description.

Essential Functions (Pursuant to the ADA) The following duties are considered essential to the successful performance of this position.

Reasonable accommodation may be provided to enable qualified individuals with disabilities to perform these essential functions.

Strategic Leadership Collaborate with the VP of Student Services and university leadership to design, implement, and evaluate recruitment strategies that support enrollment goals for specific academic areas and strategic partnerships.

Contribute to long-term planning and marketing initiatives to enhance student recruitment efforts.

Team Management Supervise, train, and mentor recruiting coordinators and / or assistants.

Foster a supportive team environment, ensuring staff are equipped with tools, training, and professional development opportunities to meet performance objectives.

Recruitment Events Plan, organize, and oversee on-campus and off-campus recruitment events (e.g., fairs, open houses, information sessions).

Supervise the coordinator responsible for campus tours and ensure high-quality prospective student experiences.

Relationship Management Build and maintain strong relationships with prospective students, families, school counselors, alumni, and other stakeholders.

Represent the University at schools, community organizations, and professional associations to promote enrollment opportunities.

Data Analysis and Reporting Collect and analyze recruitment data to assess the effectiveness of strategies.

Prepare, present, and interpret reports on enrollment trends, applicant pipelines, and recruitment outcomes.

Marketing and Communication Oversee the creation, review, and distribution of recruitment and promotional materials.

Coordinate targeted communication campaigns (email, digital outreach, social media) to prospective students.

Compliance Ensure all recruitment practices comply with institutional policies, ethical standards, and relevant federal and state regulations, including FERPA and EEOC guidelines.

General Duties Attend major university functions (e.g., commencement, orientation, admissions events).

Perform additional duties as assigned by the Director of Recruitment or senior leadership.

UNIVERSITY-WIDE RESPONSIBILITIES Model core organizational beliefs and values; communicate openly and effectively within and across departments.

Establish and maintain professional communication and ensure that all interactions are supportive, courteous, and respectful (TKU Social Covenant).

Utilize effective communication skills to present information accurately and clearly both internally and publicly.

Participate in professional development activities that are aligned with university, departmental and individual goals.

Maintain accurate and complete records as required by governing entities (DOE, TRACS, ABHE, etc.); ensure the team files all physical and computerized reports, records, and other documents required.

Attend and participate in staff meetings and serve on committees as required.

Comply with all policies, operating procedures, legal requirements, and verbal and written directives.

Perform other related duties as assigned.

LEADERSHIP COMPETENCIES HUMILITY - Can get things done quietly without unnecessary noise; quickly admits flaws and mistakes; is careful to make others feel comfortable; is authentic; helps others save face in difficult situations; maximizes the contribution of all; encourages the expression of viewpoints from all concerned; is modest and self-effacing; respects the views of others.                     ETHICS & VALUES - Adheres to an appropriate and effective set of core values and beliefs during both good and bad times; acts in line with those values; rewards the right values in others; practices what he / she preaches; aware and adjusts to reactions of others to bring harmony and peace without being critical or closed to input or correction.

INTEGRITY & TRUST - Is widely trusted and trusts others; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn’t misrepresent him / herself for personal gain.

MANAGING VISION - Communicates a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities; is optimistic; creates mileposts and symbols to rally support behind the vision; makes the vision sharable by everyone; can inspire and motivate entire units or organizations.

CUSTOMER FOCUS - Is dedicated to meeting expectations and requirements of internal and external customers; gets first-hand information and uses it for improvements in relationships and services; acts with others in mind; establishes and maintains effective relationships with others and gains their trust and respect.

ACTION ORIENTED - Is enthusiastic, energetic and self-motivated; proactive on tasks; shows confidence when presented with unfamiliar tasks; is a life-long learner; fully engaged in his / her duties; takes the initiative to identify opportunities to learn and improve processes and is not averse to taking small impact risks.

FUNCTIONAL (or) TECHNICAL SKILLS - Displays high functional and technical skills, has a desire to learn new technology;  takes initiative to develop and learn new methods to keep required job skills current; Embraces change for process improvements and is open to teach others who lack similar skills.

TIME MANAGEMENT - Uses time efficiently and effectively; able to prioritize tasks; respects their own schedule and that of others; ability to use tact and grace to establish healthy boundaries; highly organized and focused; makes time for relationship building; ability to handle a broad range of tasks simultaneously; remains calm; anticipates and plans for disruption of schedule.

PEER RELATIONSHIPS - Ability to uphold the University’s social covenant; easily extends respect and support to colleagues; conveys an approachable demeanor, body language and communication style; ability to quickly find common ground with peers; is seen as a trustworthy and trustful team player; observes and adjusts personal interaction based on the awareness and impact on others.

LISTENING SKILLS - Practices attentive listening by showing interest in the speaker; exhibits patience to hear people out and does not “finish” sentences for people; ability to accurately determine the underlying meaning of what is being said; open to alternate viewpoints; Understands how to help others feel heard.

SUPERVISORY RESPONSIBILITIES Responsible for supervising three (3) Admission Counselors and one (1) Coordinator of Enrollment Partnerships QUALIFICATIONS Minimum Qualifications Bachelor’s degree in education, business, marketing, or a related field. 3–5 years of progressively responsible experience in student recruitment, admissions, enrollment management, or related area.

Supervisory or team leadership experience.

Strong organizational, communication, and interpersonal skills.

Demonstrated ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications Master’s degree in higher education administration, business, or related field.

Experience in Christian higher education.

Familiarity with CRM software and data-driven recruitment strategies.

Competencies Outstanding customer service and problem-solving skills.

Strong written and oral communication skills.

Strong organizational and follow-up skills and attention to detail.

Demonstrated computer skills using MS Office Suite software, internet.

Ability to multi-task with minimal supervision.    Maintain confidentiality.

Ability to collaborate within and across departments.

Willingness and ability to respond to changing circumstances and expectations.

Other Criminal Background Verification                 MENTAL / PHYSICAL / ENVIRONMENTAL DEMANDS               Mental Demands Ability to maintain attention to detail while managing multiple student cases, deadlines, and priorities.

Strong analytical and problem-solving skills to interpret policies, degree requirements, and academic progress.

Capacity to handle frequent interruptions and adapt to changing work priorities.

Ability to exercise sound judgment in sensitive and confidential situations.

Effective verbal and written communication skills for interactions with students, faculty, staff, and external parties.

Ability to work under occasional stress (e.g., peak registration periods, student crisis situations).

Professionalism in dealing with diverse populations and perspectives.

Physical Demands Ability to remain in a stationary position for extended periods (e.g., working at a desk, computer-based advising).

Frequent use of computers, telephone, video conferencing, and office technology.

Occasional movement within the office, between buildings, or across campus to attend meetings or events.

Ability to lift and carry office materials, files, or equipment up to 10–15 pounds.

Visual and auditory capacity to engage in advising sessions, presentations, and online communications.

Environmental Demands Work is primarily performed in a standard office setting with moderate noise levels.

Occasional evening or weekend work may be required (e.g., orientation, registration, recruitment events).

Potential need for travel within campus or between university locations.

Regular interaction with students, faculty, staff, and visitors, requiring adherence to university safety and inclusion standards.

Ability to work in both in-person and virtual / remote advising environments as needed.

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