Digital Paid Media Strategist

Digital Paid Media Strategist

The Paid Media Strategist will support CHHJ's corporate division and a portfolio of franchise partners in the execution, optimization, and reporting of digital campaigns across Google, Microsoft, Meta, and other paid platforms. This is a hands-on role designed for someone with strong paid media experience (34 years) who can own campaigns from setup through reporting, while collaborating with senior strategists to ensure alignment with broader marketing goals. You'll bring an analytical mindset, a passion for digital performance marketing, and the ability to effectively manage multiple campaigns and accounts at once.

Benefits include : 401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Flexible schedule

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Wellness resources

Essential Job Duties & Responsibilities :

Campaign Management & Optimization

Execute campaign builds across Search, Performance Max, Paid Social, CTV, and other emerging platforms.

Manage budgets, bids, and pacing to hit KPIs (CPA, ROAS, lead volume).

Run structured testing (ad copy, audiences, creative, bidding).

Ensure campaign assets (ads, sitelinks, negatives, etc.) are standardized across accounts.

Analytics & Reporting

Monitor daily / weekly performance and identify optimization opportunities.

Build and maintain dashboards in Looker Studio / GA4 to track lead volume, cost efficiency, and revenue impact.

Consolidate campaign results into clear, digestible reports for internal teams and franchise partners.

Attributions & Tracking

Implement and QA tracking in GTM / GA4 (conversion events, UTMs, offline conversions, call tracking).

Collaborate with senior strategists to troubleshoot discrepancies and ensure clean reporting.

Collaboration & Support

Work closely with the Performance Marketing Team to execute territory-level campaign plans.

Translate performance into actionable recommendations for franchise owners.

Ensure data accuracy + support cross-departmental inquiries for data / performance metrics.

Stay current with platform changes, industry best practices, and new tools.

Qualifications :

24 years of hands-on paid media campaign management (Google / Microsoft / Meta required).

Solid understanding of lead generation funnels and performance marketing metrics.

Proficient in GA4, Looker Studio, and Excel / Sheets for analysis and reporting.

Comfortable managing multiple accounts and budgets simultaneously.

Strong attention to detail with a proactive, problem-solving mindset.

Excellent communicatorable to explain campaign performance to non-marketing stakeholders.

Technical Skills : Microsoft Suite

Google Ads + Google Analytics 4

Facebook Business / Ad Manager

Microsoft Ads platform

Task management (Asana or similar)

Basic creative design skills (image sizing, file management)

Flexible work from home options available.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Employment Opportunities With College HUNKS

As seen on ABC's Shark Tank, CBS's Undercover Boss, HGTV's House Hunters, CNBC's Blue-Collar Millionaires and more. With nearly 200 franchise locations across North America, College HUNKS Hauling Junk & Moving (CHHJ / M) is one of the largest and fastest growing franchise opportunities. The company is a multi-year consecutive winner of the INC 5000 Fastest Growing Companies award, and headquartered in beautiful sunny Tampa, FL. The "Brand Central" team provides franchise support to the franchise owners across the country and operates a World Class Sales and Loyalty Center.

A purpose-driven, values-based, socially conscious organization that has been recognized as one of the Top Places to Work and is known for its unique and fun company culture, CHHJ / M is an ideal place to flourish and grow as a professional.

COMPANY MISSION : To live our four core values of Building Leaders; Always Branding; Listen Fulfill and Delight; and Creating a Fun Enthusiastic Team Environment. To always provide our brand promise of a stress-free moving or hauling experience, and always provide our clients with H.U.N.K.S. (which stands for Honest, Uniformed, Nice, Knowledgeable, Service).