Senior Data Analyst, Marketing

ABOUT THE TEAM

The Business Analytics team sits within Murals Centralized Operations team, which also includes Information Technology, Program Operations (PMO), and Business Operations and Strategy. Composed of skilled Data Analysts and Business Intelligence Analysts, the team works collaboratively with stakeholders from various departments to convert data into actionable insights that align with company goals and drive business growth. The team plays a pivotal role in furnishing Mural with crucial Business Health Reporting and metrics to measure our success.

YOUR MISSION

Were looking for a Senior Marketing Data Analyst who is both a strategic storyteller and a hands-on analytics operator. Youll shape and execute our marketing and PLG data strategy, build the systems that power our insights, and translate complex data into clear, actionable recommendations that drive growth. This role blends data architecture, deep analytics, and cross-functional influence.

WHAT YOU'LL DO

Own Funnel & PLG Analytics : Map, measure, and optimize customer journeys for both product-led and sales-led growth. Identify drop-off points, analyze conversion paths, and recommend improvements that drive acquisition, retention, and expansion.

Build High-Impact Dashboards : Create and maintain intuitive, real-time dashboards (Tableau, Databricks, Looker, etc.) that combine marketing, product, and CRM data to guide Marketing, Product, and Sales decisions.

Lead GA4 Tagging & Tracking : Architect and manage GA4 event tagging to capture the full customer journey. Ensure tracking accuracy, integrate with CRM / marketing automation platforms, and partner with RevOps to maintain clean, reliable data flows.

Run Testing & Optimization Programs : Design, execute, and analyze A / B and multivariate tests across campaigns, onboarding, and product experiences. Incorporate attribution and segmentation analysis to understand performance by channel, product, and customer type.

Translate Data to Strategy : Turn complex analytics into clear, actionable insights for senior leadership. Use data to influence GTM priorities, marketing spend, and cross-functional initiatives across Product, Sales, and Marketing Ops.

WHAT YOU'LL BRING

5+ years in marketing analytics, ideally in B2B SaaS, with exposure to both product led and sales led growth. Youve used data to drive measurable impact.

SQL Strength : Comfortable querying and joining large datasets from multiple sources to find insights.

GA4 Expertise : Deep knowledge of event tracking, tagging, and analytics best practices. Experience integrating web, CRM, and marketing automation data.

Proficiency in Tableau, Looker, Power BI, or similar

Hands-on experience with A / B and multivariate testing to improve acquisition, activation, and retention.

Ability to simplify complex data for non-technical audiences, including senior leadership.

Experience with Salesforce, HubSpot, Marketo, or similar platforms.

Comfortable working alongside Revenue Ops to support the marketing-to-sales handoff.

Strong organizational skills and a knack for spotting gaps in data flows or processes, and making them better!

Nice to Have : Familiarity with tools like Google Tag Manager, Segment, Databricks, DBT, or Airflow.

For roles based in New York City, California, Colorado, and Washington, the base salary for this role ranges from $140,000-$160,000 + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation.

Equal Opportunity

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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