Digital Marketing Product Specialist Job at The Intersect Group in Irving

Digital Marketing Product Specialist

Location : Irving, TX (5 days onsite)

Contract : 6-month contract (with strong potential to extend or convert to full-time)

Pay Rate : Approx. $30 / hr

Work Authorization : U.S. Citizens and Green Card holders only

About the Role

We’re seeking a Digital Marketing Product Specialist to support the execution and optimization of CRM campaigns while driving improvements in CRM processes through technology. This role blends campaign coordination with product management, offering a unique opportunity to shape customer experiences and influence digital strategy.

Key Responsibilities

• Manage end-to-end execution of CRM campaigns, ensuring alignment across teams.
• Collaborate with product managers to define campaign goals, KPIs, and audience segments.
• Recommend CRM tactics to meet performance objectives.
• Monitor campaign status and report on performance metrics.
• Facilitate communication between digital and marketing stakeholders.
• Support and improve the CRM intake process across departments.
• Identify and resolve bottlenecks in campaign planning and execution.
• Ensure CRM tools and workflows meet evolving business needs.
• Compile and present campaign performance reports with actionable insights.
• Analyze KPIs to inform future campaign strategies.

Basic Qualifications

Preferred Qualifications