Adobe CDP

Adobe CDP skills

Adobe Experience Platform AEP RTCDP Proficiency in configuring and managing the core platform for data ingestion profile unification and segmentation

Data Modeling Creating and managing XDM schemas and datasets to structure customer data for unified profiles

Data Ingestion Integration Skills to collect data from various sources using connectors and APIs including streaming ingestion

ID Management Understanding and configuring ID types identity graphs and merge policies to create a single view of the customer

Data Governance Implementing data usage policies and managing data to ensure compliance with regulations

Audience Creation Building dynamic sequential and multientity audiences based on customer data and behavior

Customer Segmentation Using the RealTime CDP to segment valuable customer profiles into distinct groups

Destination Activation Configuring and activating audiences to various destinations for personalized marketing and experiences

Profile Management Understanding and utilizing the RealTime Customer Profile to monitor and analyze customer data

Data Flow Management Monitoring and modifying dataflows for profiles audiences and destinations

Data Engineering

Experience in designing and building Data Warehouse and Data lakes Good knowledge of data warehouse principles and concepts

Technical expertise working in large scale Data Warehousing applications and databases such as Oracle Netezza Teradata and SQL Server

Experience with public cloudbased data platforms especially Snowflake and AWS

Data integration skills

Expertise in design and development of complex data pipelines

Solutions using any industry leading ETL tools such as SAP Business Objects Data Services BODS Informatica Cloud Data Integration Services IICS IBM Data Stage

Experience of ELT tools such as DBT Fivetran and AWS Glue

Expert in SQL development experience in at least one scripting language Python etc adept in tracing and resolving data integrity issues

Strong knowledge of data architecture data design patterns modeling and cloud data solutions Snowflake AWS Redshift Google BigQuery

Data Model Expertise in Logical and Physical Data Model using Relational or Dimensional Modeling practices high volume ETLELT processes

Performance tuning of data pipelines and DB Objects to deliver optimal performance

Experience in Gitlab version control and CICD processes

SDLC and Agile

Experience working in Financial Industry is a plus

Skills

Mandatory Skills : Java,BootStrap / CSS / CSS3,Adobe AEM,HTML / HTML5,Java Microservices