Director, Marketing Creative Direction Job at Riot Games in Los Angeles

At Riot Games, we believe being a player doesn’t stop when the game ends, it’s the gateway to deeper storytelling, emotional connection, and lasting fandom. Teamfight Tactics (TFT) is Riot’s leading strategy game, known for its playful tone, ever-evolving worlds, and creative expression. With a highly engaged global audience and regular set launches, TFT represents a unique opportunity to grow a gaming franchise through bold marketing and fresh ideas.

We’re looking for a Director of Marketing Creative Direction to lead the creative marketing vision and execution for TFT. You will shape and scale how TFT shows up in the world, crafting unforgettable campaigns, building a world-class internal creative team, and delivering bold, culture-driving work across animation, video, digital, and experiential platforms. This role reports to the VP of Marketing and works in close partnership with TFT’s publishing lead, Sr. Director of Publishing Product Management , maintaining a strong dotted-line relationship to ensure creative strategy is aligned with broader publishing goals.

This is a pivotal role for elevating TFT from a hit game into a standalone franchise that defines strategy, spectacle, and storytelling for a global player base.

Key Responsibilities

Creative Leadership

• Define the franchise’s global creative vision , ensuring every campaign and asset reflects TFT’s distinct personality and player appeal.
• Establish the look, feel, and tone of TFT marketing across key formats : trailers, animated shorts, key art, social content, events, and more.
• Ensure creative consistency and excellence across global campaigns while allowing space for regional innovation and cultural adaptation.

Campaign Execution & Direction

Team Building & Collaboration

Leadership & Strategic Influence

Strategic & Franchise Stewardship

Required Qualifications

Desired Qualifications

Familiarity with TFT and the auto-battler genre, or personal passion for the franchise.

This is a rare opportunity to own the creative voice of a globally recognized franchise and shape the future of TFT’s storytelling and brand presence. If you’re passionate about world-class marketing, game fandom, and creative leadership; this is your moment.

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Our Perks :

Riot focuses on work / life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse / domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories :

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.