Senior Social Media Manager Job at Condé Nast in New York

Bon Appétit is the destination for food-obsessed audiences who live to eat. We deliver original, home-cook-friendly recipes; highlight techniques and products to improve or elevate everyday cooking; and offer restaurant and culture content that helps contextualize what's happening right now in the world of food. Epicurious is the all-in-one platform for cooking inspiration and advice that helps home cooks at every level get dinner on the table. It is the brand that answers the question "What's for dinner tonight?" and draws people in with trustworthy, myth-busting tips and techniques as well as the stories behind iconic dishes and expert shopping recommendations. Bon Appétit and Epicurious reach millions of home cooks and food lovers across Bonappetit.com and the magazine, Epicurious.com, the Epicurious app, the BA podcast, live events, video, newsletter, and social platforms.

Job Description

Location : New York, NY

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler / Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.

The unit job description listed below includes job duties and responsibilities that are illustrative, not exhaustive, and is designed primarily to ensure proper classification for purposes of this Agreement. The parties acknowledge that the job description does not include every job duty and responsibility of the role, that the job description shall not restrict management's right to assign new duties or responsibilities to the role, and that any duties or responsibilities listed in the job classification also may be performed by employees in other job classifications, at management's discretion. The parties also acknowledge that employees in the role may be asked to perform certain operational tasks such as evaluating and / or meeting with candidates for open positions and / or assisting in the training or mentoring of colleagues.

Senior Manager, Social Media

Role Overview

The Senior Manager of Social Media for Bon Appétit and Epicurious will be responsible for managing the day-to-day posting and growth of the brands' many social platforms (Instagram, TikTok, Facebook, Pinterest, etc.), with a focus on driving audience engagement, building loyalty, and achieving key business results. This role will help shape and execute social strategies, including major editorial packages such as Best New Restaurants, Amazon Prime Day, and Summer Cooking and Destination Dining. They will propose new initiatives to increase subscriptions, affiliate revenue, app downloads, and video views.

The Senior Manager will work collaboratively across editorial, creative, commerce, consumer revenue, and marketing teams to roll out high-impact campaigns, build and engage community, and optimize performance across platforms. They will execute the voice, strategy, and programming on social media for the brand, and may oversee other team members. The ideal candidate has a demonstrated track record of compelling storytelling, growing audiences, and translating brand voice into platform-specific content.

The ideal candidate is visionary, skilled at identifying trending stories and cultural moments, understands the current publishing climate as an opportunity for innovation, and can develop commensurate programming for tentpole events. They are adept with strategies and tactics that increase social engagement and click-through rates, and that meet company and brand KPIs. They are skilled at storytelling, detail-oriented, and committed to innovation and the evolution of social platforms. They have a proven history of growing and managing massive social audiences, a deep understanding of what makes content successful on each platform, and a familiarity with commerce.

This role reports into the Associate Director of Social Media and is based in New York City. This is a Guild position.

Responsibilities

• Post daily content across platforms including Instagram, TikTok, Facebook, Pinterest, and X (Twitter) to maximize traffic, engagement, growth, and revenue.
• Lead social strategy and execution for major editorial priorities (e.g., Big Night, Amazon Prime Day, gift guides) in collaboration with Editorial leadership and the Audience Development team.
• Develop and lead cross-brand (Bon Appétit & Epicurious) initiatives to drive subscriptions, affiliate revenue, app downloads, and video views.
• Build and engage brand communities across platforms, fostering two-way conversation and loyalty.
• Collaborate with editorial, commerce, creative, video, and consumer revenue teams to create and package content for maximum social impact.
• Serve as the point person for organic product marketing the food brands on social surfaces.
• Partner with external talent and creators to execute brand-aligned content.
• Collaborate with the audience development team to plan, test, and optimize the brands' strategies across platforms.
• Use analytics to inform posting strategy, content ideation, and performance optimization; deliver recurring reports and actionable insights to stakeholders.
• Optimize headlines, captions, images, and video assets to drive engagement and click-through.
• Frame content and recipe promotion for social audiences.
• Attend editorial planning meetings and provide social insights to inform content development.
• Share knowledge and collaborate with other Condé Nast social teams to refine strategies.
• Additional duties as assigned by a manager.

Skills and Qualifications

At Condé Nast, we value diversity of background, views, and cultures. We celebrate people for their personal qualities, their skills, and their contributions. And we recognize the power our brands have to influence and shape culture, catalyze action, and help make our world a better place for all. For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer on Twitter and @condenastcareers on Instagram.

Condé Nast is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status, and other legally protected characteristics.

The expected base salary range for this position is from $89,500-$94,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

This is a guild position.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

In Summary : The Senior Manager of Social Media for Bon Appétit and Epicurious will be responsible for managing the day-to-day posting and growth of the brands' many social platforms (Instagram, TikTok, Facebook, Pinterest, etc.) Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming . The ideal candidate has a demonstrated track record of compelling storytelling, growing audiences, and translating brand voice into platform-specific content .

En Español : Bon Appétit es el destino para las audiencias obsesivas por la comida que viven a comer. Es la marca que responde a la pregunta "¿Qué hay para cenar esta noche?" y Descripción Destaca técnicas y productos para mejorar o elevar la cocina cotidiana; y ofrece contenido de restaurantes y cultura que ayuda a contextualizar lo que está sucediendo en este momento en el mundo del alimento. Epicurious es la plataforma todo-en-uno para inspiración y asesoramiento culinario que ayuda los cocineros domésticos en todos los niveles conseguir la cena sobre la mesa. Las partes reconocen que la descripción de trabajo no incluye todos los deberes y responsabilidades del puesto, que no restringe el derecho de la dirección a asignar nuevas tareas o responsabilidades al papel, y que cualquier función o responsabilidad enumerada en la clasificación de puestos también puede ser realizada por empleados de otras clasificaciones de empleo, a discreción de la administración. El gerente senior trabajará en colaboración a través de los equipos editoriales, creativos, comerciales, ingresos del consumidor y marketing para implementar campañas de alto impacto, construir e involucrar a la comunidad y optimizar el rendimiento en todas las plataformas. Ejecutará la voz, estrategia y programación en redes sociales para la marca, y puede supervisar a otros miembros del equipo. El candidato ideal tiene un historial demostrado de narración convincente, audiencias cada vez mayores y traducir la voz de la marca en contenido específico para una plataforma. Dirigir la estrategia social y ejecutar las principales prioridades editoriales (por ejemplo, Big Night, Amazon Prime Day, guías de regalo) en colaboración con el liderazgo editorial y el equipo de desarrollo del público. Desarrollar y dirigir iniciativas transnacionales (Bon Appétit & Epicurious) para impulsar suscripciones, ingresos afiliados, descargas de aplicaciones y visualizaciones de video. Construir e involucrar comunidades de marcas a través de plataformas, fomentando conversación bidireccional y lealtad. Colaborar con los equipos de redacción, comercio, creatividad, vídeo y consumidores para crear y empaquetar contenido para un máximo impacto social. Servir como persona clave para las marcas orgánicas de alimentos en superficies sociales. Solicitar socios externos talentos y creadores para entregar contenidos alineados con marca. Colaborar con el grupo de desarrolladores de audiencia para planificar, probar y optimizar las estrategias analíticas de las plataformas. Utilizando una estrategia editorial, recetación, creación de imágenes y otros medios de comunicación para mejorar el rendimiento de los clientes o compartir información sobre los resultados de las reuniones de publicidad, así como proporcionar conocimientos adicionales al cliente por medio ambiente social. Habilidad comprobada para aumentar la audiencia, impulsar el compromiso y cumplir con los KPIs empresariales. Adepto en colaboración interfuncional y gestión de partes interesadas. Experiencia en crear ideas, escribir y promover una variedad de contenidos, incluido comercio y vídeo, en plataformas sociales. Un fuerte juicio editorial, habilidades limpias de escritura y capacidad de dominar la voz de marca. Habilidades avanzadas para detectar las tendencias y comportamientos del consumidor a través de escuchas sociales. Familiarización con herramientas como Dash Hudson, Parse.ly y análisis de plataforma nativa. Con un gran sentido de la estrategia de video social; experiencia con edición básica de videos y creación de activos es una ventaja. Capacidad para sintetizar y comunicar información rápidamente. Muy organizado, orientado al detalle y capaz de gestionar prioridades bajo plazos ajustados. Acción creativa, proactiva y capacidad para traer nuevas ideas. Completar una prueba de redacción personalizada (por favor, más muestras). Evaluamos a los solicitantes calificados sin tener en cuenta su raza, color, religión, sexo, orientación sexual, identidad de género, origen nacional, discapacidad, estatus de veterano, edad, estado familiar y otras características legalmente protegidas. El rango salarial básico esperado para este puesto es de $89,500-$94,000. Las ofertas salariales se basan en una amplia gama de factores que incluyen pero no están limitadas a las habilidades relevantes, la capacitación, experiencia y educación. Además del salario y un generoso paquete de beneficios al empleado, los candidatos ganadores también pueden ser elegibles para recibir una compensación por bono discrecional.