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Business Analyst 5 (Marketplace Manager, Category & Product Management)

Business Analyst 5 (Marketplace Manager, Category & Product Management)

Intelliswift Software IncEnglewood Cliffs, NJ
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Pay rate range - $60 / hr. to $65 / hr. on W2

Schedule : Hybrid, On-site M-TR, Friday WFH / remote

Job Description : Marketplace Manager, Category & Product Management

Top skills : Analytics, GTM strategy, Program Management, marketplace & eCom experience

KEY RESPONSIBILITIES / REQUIREMENTS :

Specific responsibilities include :

  • Define the eCommerce Marketplace strategy, improve omnichannel presence, and optimize the Marketplace as a product
  • Drive the growth of Harman Audio, JBL, IoT categories and other marketplace initiatives, developing monthly and quarterly business plans, and managing day-to-day execution on-site.
  • Work with marketplace partners to develop joint business plans with associated investment to reach sales targets.
  • Analyze daily, weekly, and monthly performance to understand conversion and traffic drivers including conversion funnel, promotional lift, and marketing activities.
  • Lead and manage the bottom-up planning and forecasting based on individual category promotional and marketing plans.
  • Work closely with Channel Marketing to develop campaigns and improve content and messaging to customers to improve traffic and qualified lands.
  • Analyze promotion performance by customer cohorts to understand drivers of performance and to create targeted offer strategies.
  • Lead cross-functional initiatives to increase collaboration and investment from carriers to drive overall connected TV sales.
  • Prepare executive presentations to share business strategies, plans, and deep dives into specific topics as needed / requested.
  • Monitor model-level profitability and identify optimizations to improve overall profit rate.
  • Have a thorough understanding of the industry, client personality and business trends / events, and continually monitor competitor / industry developments
  • Conducting financial analysis to meet or exceed revenue and profitability targets.
  • Create promo copy, aligning with legal, and drive execution on site and across marketing channels.
  • Continuously monitor the customer experience journey and provide direction to supporting teams to optimize and maximize conversion.

Background & Competencies Required :

  • Bachelor's Degree with 5+ years of experience in the eCommerce marketplaces. MBA preferred.
  • Strong leadership with the ability to drive results by partnering with Stakeholders across all levels of the organization.
  • Demonstrated expertise driving business execution and delivering against revenue and profit targets
  • Demonstrated success in a high-pressure and fast-paced environment with ability to respond to changing priorities without loss in performance or productivity
  • Ability to lead cross-functional teams and drive influence across many levels of the organization.
  • Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel with Tableau preferred.
  • Structured and process-oriented approach to solve business and operational problems with a highly agile approach.
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    Category Analyst • Englewood Cliffs, NJ

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