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Senior E-Commerce Merchant

Senior E-Commerce Merchant

Ace HardwareOak Brook, IL, US
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Sr Merchant - E-Commerce

The Sr Merchant - E-Commerce is responsible for developing and managing Acehardware.com's merchandise assortment plan, including RSC based SKUs and those from non-RSC sources including Acenet direct vendors, Emery Jensen SKUs, and ecommerce hub partners. The Sr. E-Commerce Merchant is responsible for the negotiating promotional offerings for this mix, including any vendor provided item cost concessions, retailer credits, and / or vendor promotional payments. The Sr. E-Commerce merchant is also a key stakeholder in driving go-forward UX strategy in partnership with IT, UX, Ops and Content teams. Not only is the merchant team a stakeholder in driving improved CVR through non-merchandising UX, but has direct responsibility for improving findability through search / browse, creating compelling and intuitive promotions, scrutinizing and elevating product content / SEO, with an overarching focus on reducing friction throughout the entire shopping experience, agnostic of platform (desktop, mobile, App) or fulfilment channel (ship, delivery, pick-up).

Main Responsibilities

Strategy and Planning

  • Develop and Execute strategies for the online channel around the 4 p's of marketing-execute product, pricing and placement strategy across the entire acehardware.com platform while driving profitable sales through all aspects of Internet assortment planning (ie core basic / omni channel SKUs) internet only SKUs, vendor direct SKUs, and clearance SKUs, that materially advance / shape the Ace brand and online business
  • Act as a thought leader, mentor, coach within the online team
  • Relentlessly maintain a critical eye for all thing's user experience, with goal of removing as much friction across the purchase funnel as possible
  • Improve site findability; through search & browse optimization activities
  • Review KPI & web behavior metrics to generate data driven insights & actions
  • Manage product recommendation, basket builder, and trade-up strategies
  • Drive future online only assortment expansion strategies via drop ship
  • Analyze the ecommerce market to develop understandings of market trends and competitors' strengths, weaknesses and strategies.

Develop and Manage Online Merchandising Assortment

  • Identify SKU mix and product assortment offerings from within retail support center based SKU mix.
  • Negotiate additional product and brand assortments from non-RSC programsincluding Acenet direct vendors, Emery Jensen SKU mix, and ecommerce hub offerings.
  • Grow category sales while respecting current retail store assortment mixes, pricing model, and retail profitability
  • Work cross functionally with the Ace Internal Merchandising team to collaborate within existing vendor relationships while supporting and respecting current contracts and program parameters
  • Promotional Planning

  • Plan and negotiate all item level online promotional activity.
  • Negotiate all online item level pricing concessions including item cost concessions, vendor subsidies and credits, and vendor advertising placement revenue.
  • Collaborate with existing promotional team to support integrated omni channel promotions.
  • Collaborate with ecommerce marketing and analytics team to determine timing and consumer discount structure for site wide promotional offerings.
  • Collaborate with creative and design team to bring various promotional offerings to life within the acehardware.com platform as well as email support initiatives.
  • Content Assets

  • Work directly with vendors to harvest effective consumer content for product offerings in order to maximize consumer experience and sales potential.
  • Collaborate with existing content team to review product content and images for the online experience.
  • Retailer Communication

  • Create and publish retailer centric monthly acehardware.com alerts to provide awareness of promotional direction of acehardware.com channel for retailers.
  • Create, maintain and publish monthly promotional summary sheet on Acenet in order to provide retailers continual and updated access to special retails, costs and credits.
  • Collaborate with Promotional team to provide monthly acehardware.com content within the regularly published monthly Win the Month Planner.
  • Coordinate with Ace Care Center for calls and e-mails related to respective category questions and inquiries
  • Inventory / Supply Chain Support

  • Communicate and collaborate with inventory and Merchandising team on acehardware.com specific promotions and their respective inventory requirements.
  • Collaborate with Closeout team to determine promotional opportunities
  • Review key item inventory levels on a daily basis and manage online offering in order to maximize in-stock position and sales.
  • Financial Management & Site Analytics

  • Negotiate profitable online only offerings by managing gross profit through increased use of vendor subsidies, vendor credits, and retail price management.
  • Negotiate vendor placement funds for online promotional placements.
  • Forecast sales based on trends and any known future variables.
  • Develop financial business cases needed for UX / IT project prioritization.
  • Dissect user behavior, feedback, and category / item / brand performance using web analytics tools (i.e. Google Analytics, Foresee, etc.) as well as other internal KPI / sales reports to develop actionable insights.
  • Talent Management

  • Effectively manage, develop, and coach 1 or more online merchants
  • Prioritize and guide team workloads
  • Identify areas in need of process change to improve efficiency / effectiveness
  • Experience and Technical Requirements

  • 5+ years of ecommerce, marketing, merchandising, and / or product management experience
  • Prior experience managing direct reports a plus
  • Bachelor's degree in Marketing a plus
  • Documented experience managing the marketing mix model (primarily : Product selection, retail pricing, and online placement)
  • Demonstrated ability to analyze / interpret data, proactively make recommendations and successfully implement plans
  • Demonstrate strong decision-making skills
  • Strong interpersonal and collaborative skills required
  • Highly creative, flexible and adaptable with good follow-through
  • Proven ability to multi-task projects and meet deadlines
  • Strong verbal and written communication skills
  • Strong problem-solving skills required
  • Proficient in Microsoft Outlook, Word, Excel, Access, Power Point, Google 360
  • Compensation Details :

    $101000 - $126000 Per Year

    Why Should You Join Our Team?

    We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don't often see values like these in most corporate statements, but Ace is different. These things are important to us. They represent our commitment to the company, our employees, to Ace retailers and to the Ace brand.

    In addition to providing our employees a great culture, Ace also offers competitive benefits

  • that address life's necessities and perks, many of which expand and improve year after year, including :
  • Incentive opportunities, based on role / grade level (rapid company growth over the past 5 years resulted in incentives being paid out at an average of 122% of your target opportunity!)
  • Generous 401(k) retirement savings plan with a fully vested matching contribution the first year in addition to quarterly contributions and annual discretionary contribution (once eligibility requirements have been met). Over the past 5 years, company contributions (matching, quarterly & discretionary) for fully eligible employees have averaged 10.4% of total eligible compensation.
  • Comprehensive health coverage (medical, dental, vision and disability up to 26 weeks short-term disability and long-term disability) & life insurance benefits for you and your dependents
  • 21 days of vacation immediately available (prorated in the first year) and up to 6 paid holidays depending on the month of hire
  • Your career at Ace is more than just a job. It's a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities and we support our employees in doing the same by offering an annual Ace Cares Week, 20 hours off work per year to volunteer at an organization of your choice
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    Merchant • Oak Brook, IL, US

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