Senior Manager, Marketing Investment Analytics and Planning

MediabistroAtlanta, GA, United States

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Senior Manager, Marketing Investment Analytics and Planning

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Who We Are

ANDMORE is a wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers, and digital channels. We are unique in that we own and operate the largest wholesale showroom buildings in the world where retailers and designers come to purchase products for their stores or clients – like a shopping mall for wholesalers. We also recognize that purchasing happens all year long, not just during market weeks, so we provide digital opportunities for buyers and sellers to connect anytime, anywhere as customer needs dictate.

What You’ll Do

ANDMORE is seeking a Senior Manager of Marketing Investment Analytics and Planning to deliver optimized data, analytics and planning related to ANDMORE’S multi-dimensional marketing budget, investment and campaign strategies. This management role is an individual contributor who thrives in a fast paced, collaborative environment. This role will help instill marketing financial and campaign planning processes excellence while helping steward ANDMORE’s marketing financial data to ensure efficient and effective execution of marketing planning, reporting and financial decision making.

As Senior Manager of Marketing Investment Analytics and Planning, you report into the Marketing Operations team, and will serve as a key advisor across the marketing organization, providing financial insights, planning, and decision support to drive internal / client presentations, marketing effectiveness and ROI measurement. This role will be responsible for budgeting, forecasting, performance tracking, and business cases (including preparation of sales material, campaign proforma’s and financial planning documents).

Key Responsibilities :

Partner with Marketing leadership to develop and manage annual budgets, forecasts, and long-range plans
Track and report on marketing spend, ROI, and key performance indicators (KPIs)
Support monthly and quarterly close processes, including accruals, variance analysis, and reporting
Collaborate with cross-functional teams to align financial planning with marketing business goals
Help develop business cases for new marketing investments and capital spend
Identify opportunities for cost optimization and process improvements
Automation of data feed to create financials, metrics and dashboards
Monitor and manage transaction processing and reconciliation as needed in partnership with corporate finance team

Budget Reporting, Analysis & ROI Measurement

Manage and analyze comprehensive marketing budgets with accountability for accuracy and meaningfully organized reporting and insights

Partner with performance marketing and analytics teams to provide relevant financial information collaborating to track and measure ROI of marketing initiatives with sophisticated attribution modeling and performance measurement

Support senior leadership by managing and optimizing the budget planning frameworks that align marketing investment with business growth objectives

Analyze and manage the implementation of cost control measures and efficiency improvements that maximize marketing budget impact and align with senior marketing leadership directives

Data Analytics & Strategic Insights

Analyze financial and marketing data to identify trends, measure performance, and inform strategic marketing decisions with a focus on investment and spend analysis.

Partner with performance marketing and analytics teams to deliver integrated advanced analytics that provide actionable insights into buyer and seller behavior across all channels supported by key financial data

Champion marketing financial data-driven decision making through comprehensive reporting and analytics that inform strategic marketing initiatives

Cross-Functional Collaboration & Communication

Work closely with other marketing functions, sales, product, and customer success teams to ensure alignment and collaboration

Communicate marketing strategies and performance updates to senior leadership and stakeholders with executive-level presentations

Lead cross-functional initiatives that integrate marketing operations with broader business objectives

Serve as strategic advisor to executive leadership on marketing operations strategy and performance

Process Optimization & Strategic Leadership

Identify and implement improvements in marketing budget and financial management processes to enhance efficiency and effectiveness

Execute marketing operations strategies that align with overall business goals and market expansion objectives

Drive adoption of accurate and meaningful financial data management and classification

Participate in marketing operations processes, governance, and best practices development with a focus on financial management and analysis best practices that ensure scalability and consistency

Candidate Profile

We're seeking a detail-oriented marketing finance professional with a proven track record of managing, optimizing and structuring marketing financial reporting and integrating with marketing operations at high-growth companies. The ideal candidate combines deep financial expertise with a strong understanding of marketing functions and operations.

Qualifications

Bachelor’s degree in marketing, finance, business, engineering or related field; MBA or advanced degree strongly preferred

7+ years of progressive experience in financial analysis, marketing operations, or related analytical roles

Minimum 5 years of experience managing marketing budgets and financial performance reporting related to marketing investment

Proven track record of operational excellence and optimization related to financial / marketing budget and planning operations

Experience managing the development and execution of regularly cadenced budget reporting in close collaboration with a marketing team or client

Experience with ERP systems such as Oracle Hyperion preferred

Ability to align and categorize financial data with business needs to help drive operational understanding and efficiency

Experience in media planning, media investment or advertising planning preferred

Strong marketing business acumen preferred

Strong understanding of corporate finance operations including forecasting, budgeting and financial planning strongly preferred

About ANDMORE

ANDMORE is an wholesale market maker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper through physical markets, design centers, and digital channels.

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Manager Investment • Atlanta, GA, United States