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Advertising Analyst Job at TMG in Lambertville

Advertising Analyst Job at TMG in Lambertville

MediabistroLambertville, NJ, United States
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Advertising Analyst

We are committed to making our advertising inventory even more effective and successful. To support this, we are looking for an Advertising Analyst who will use data-driven insights to optimize performance across our mobile and desktop platforms and help maximize ROI for our advertising strategies.

Your key responsibilities include but are not limited to :

  • Analysis : Monitoring and reporting on ad inventory performance is part of your daily work.
  • Optimization : Actionable insights and recommendations help improve efficiency.
  • Collaboration : In close partnership with cross-functional teams, you develop strategies and products.
  • Reporting : Dashboards and reports provide transparency for stakeholders.
  • Accuracy : Together with vendors, you ensure precise tracking and reliable data integrity.
  • Trends : Staying ahead of industry updates and best practices keeps us competitive.
  • Support : Your data contributes to budgeting and forecasting processes.

The right candidate will have the following skills and experience :

  • Education : A degree in Marketing, Statistics, Computer Science or a related field.
  • Tools : Proficiency in Excel, Tableau and debugging tools such as Charles Proxy.
  • Skills : Strong analytical thinking, problem-solving ability and clear communication.
  • Bonus : Knowledge of SQL, Python or R and experience with ad tech platforms (Google Ad Manager, AppLovin MAX, Prebid).
  • Compliance : Familiarity with GDPR, CCPA and ATT regulations.
  • Experience : At least 2 years in advertising analytics or media performance are a strong plus.
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    Advertising Job At In • Lambertville, NJ, United States

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