Senior Marketing Leader – Automotive Software

Senior Marketing Leader – Automotive Software

Dealer Teamwork is a leading automotive digital marketing company that provides first-class solutions for the retail automotive industry to enhance leads and sales opportunities. The company developed MPOP, an innovative and patented Merchandising, Personalization, and Optimization Platform, creating a significant competitive advantage for dealerships. This omnichannel marketing platform allows dealerships to produce high-quality campaigns that reach more shoppers efficiently and effectively.

Role Description

This is a full-time on-site role for a Senior Marketing Leader – Automotive Software at Dealer Teamwork, located in Hopkins, MN. The Senior Marketing Leader will be responsible for leading marketing strategies, overseeing campaign development, managing content creation, and driving marketing initiatives to support sales goals. They will work closely with cross-functional teams to align marketing efforts with business objectives, analyze market trends, and continuously optimize marketing tactics and performance.

Qualifications

• Experience in developing and executing marketing strategies, leading marketing campaigns, and optimizing marketing performance
• Strong skills in content creation, copywriting, and editing
• Proficiency in digital marketing, SEO, and SEM
• Familiarity with CRM and marketing automation tools
• Excellent analytical and problem-solving abilities, with the capability to interpret data and market trends
• Proven leadership and team management experience
• Effective communication and collaboration skills
• Experience in the automotive industry or software marketing is beneficial
• Bachelor's degree in Marketing, Business, Communications, or a related field

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Management and Manufacturing

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