Digital Content Specialist Job at Zeeco, Inc. in Tulsa

Overview

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The Digital Content Specialist will work within the Zeeco Marketing group to support global marketing, business development, advertising, branding, and related initiatives. The duties include writing, website management, digital content creation and distribution, search marketing, digital asset management, and social media management.

Responsibilities

• Create content for a variety of platforms, including blogs, websites, emails, social media, and other marketing channels
• Manage the distribution of assets created by the video production and graphic design teams to both internal and external outlets
• Execute Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) to enhance Zeeco's digital footprint
• Research industry topics and trends to ensure content is relevant, timely, and appealing to Zeeco's audience
• Proofread / edit content and obtain necessary approvals before publishing
• Keep up with content trends, customer preferences, and advancements in technology
• Manage content calendars and ensure content remains consistent across all platforms
• Create and enforce deadlines according to the editorial calendar
• Support quality control of company materials as they relate to brand standards
• Work with various product groups, global offices, and departments at Zeeco to support the needs of the business
• Manage and maintain an up-to-date inventory of digital content through the Digital Asset Management (DAM) system
• Support additional responsibilities, as needed

Qualifications

Preferred

Seniority level

Employment type

Job function

Industries

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