Analyst, Data Operations and Audience Management

Analyst, Data Operations And Audience Management

NBCUniversal's Data Operations team is looking for enthusiastic, goal-driven, proactive, and resourceful individuals to support innovation in our Ad Platforms and Operations One-Platform group. One-Platform is the collection of all NBCU's data-driven, advanced advertising products, including data-driven linear, addressable, OTT and digital channel advertising products. Within our group we promote a culture of inclusion for all employees that respects their unique abilities, experiences, and views. We believe that our varied backgrounds help us work better together, make smarter choices, and deliver better business results.

This position will support the Senior Manager on the Advanced Data Operations team and incorporate data driven linear and cross-platform data tactics and strategies to ensure operational efficiency of audience-targeted ad products.

In addition, the Data Analyst position will work with the other members of the Data Operations team to streamline communication and optimize the workflow between the core internal teams, as well as data vendors, to ensure success and growth.

Areas of responsibility include, but are not limited to :

Work with data vendors to ensure audience targets are delivered and available for the execution of targeted campaigns across all platforms including digital, addressable, and data-driven linear.

Provide project management and tracking support to the overall data team to make audience-targeted campaign operations, new data-targeted product implementation, and troubleshooting processes more efficient.

Partner with the One Platform Ad Sales group to provide data operations guidance, help develop new operational workflows to streamline convergent projects, and assist with troubleshooting.

Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients.

Assist in managing vendor relationships, including identifying and testing ways to leverage their platforms and data for offline and online data convergence.

Assist in evaluating data vendors' contribution to campaign fulfillment as well as our data products to ensure efficient sourcing of audience data.

Collaborate with Engineering and IT teams to ensure that the implementation of new data products is optimized for data operations use and document new use cases, enhancements, and bugs.

Leverage coding and programming skills to analyze various datasets in order to build strategic audiences.

Keep abreast of the rapidly-evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players.

Qualifications / requirements :

BA / BS degree required, preferably in a quantitative field of study.

2+ years of professional experience in media, digital advertising, technology, or financial services.

Digital campaign management, ad ops experience, or TV and addressable advertising experience is highly desirable.

Familiarity with DMPs / CDPs and FreeWheel MRM.

Familiarity with Linear and / or Digital operations and working with 3rd party vendors.

Familiarity with traditional TV measurement (Nielsen), digital media math.

Strong organizational and project management skills.

Ability to take ownership of open-ended problems, document business requirements, manage timelines, and drive projects to completion.

Customer service orientation (internal and external customers).

Highly self-motivated and entrepreneurial spirit; intellectually curious individual who proactively seeks out time-saving solutions & tools.

Familiarity with both online and offline data sources and available linkages.

Excellent communication and interpersonal skills, with the ability to present complex data in a clear and concise manner.

Innovative mindset with the capacity to deliver on multiple campaigns, contribute new ideas, meet tight deadlines, and be decisive under pressure.

Desired characteristics :

Experience with programming languages including SQL, Python, Scala, Databricks, Spark and / or Zeppelin notebooks.

Can adapt quickly to changing demands and embrace ambiguity.

Familiarity with current privacy regulations and practices within the audience data industry.

Understanding of the advanced advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes.

Additional requirements :

Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of four days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range : $65,000-$95,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.