Marketing Manager Job at Fix Group Management in Franklin

Job Description

Job Description

About Shop Fix Academy (subsidiary of the parent company, Fix Group Management) :

At Shop Fix, we’re on a mission to help auto repair shop owners build businesses that support better lives - for themselves, their families, and their teams. Through coaching, community, and proven systems, we help shops increase profits, reduce stress, and create lasting success.

We’re looking for a hands-on Marketing Manager to lead our email and website strategy, while also playing a key role in lead nurturing, funnel optimization, and customer journey execution. This is a highly collaborative role that requires both strategic thinking and strong execution - you’ll help define how we attract, engage, and convert leads through every step of the B2B marketing funnel.

What You’ll Do :

• Email Marketing
• Own our email calendar for campaigns, product launches, webinars, and promotions
• Write and manage email copy, design briefs, segmentation, testing, and reporting
• Develop nurture sequences and automated flows that move leads through the funnel
• Analyze performance metrics (open rates, click rates, conversions) and make data-driven decisions to improve results
• Website Strategy
• Collaborate with stakeholders to improve website and dedicated landing page content, user flow, and conversion performance
• Project manage landing page creation, A / B testing, and page updates
• Support SEO initiatives and ensure marketing pages reflect current brand priorities
• Campaign Execution, Funnel Optimization & Customer Journey
• Implement marketing strategies that align with the full B2B customer journey - from awareness to conversion to retention
• Work closely with design, content, and digital teams to execute multi-channel campaigns
• Identify and implement strategies to improve conversion rates and lead quality
• Drive lead generation and funnel optimization by addressing key drop-off points and friction in the journey
• Ensure messaging and campaigns consistently reflect the needs, motivations, and pain points of our ideal B2B customer
• Performance & Optimization
• Track KPIs and campaign ROI using tools like Keap, Pardot, SFDC, Google Analytics, and other platforms
• Continuously optimize campaigns based on data, user behavior, and performance trends
• Share insights and recommendations to help inform broader marketing strategy

What We’re Looking For :

Skills & Competencies

Benefits (the good stuff!) :

Shop Fix Academy is proud to be an Equal Opportunity Employer and welcome everyone to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.