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Integrated Marketing Director

Integrated Marketing Director

VirtualVocationsLafayette, Louisiana, United States
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A company is looking for an Integrated Marketing Director.

Key Responsibilities

Own and drive the integrated marketing communications strategy to align with business priorities and revenue goals

Lead planning and execution of integrated marketing initiatives across various channels

Use data and analytics to measure and optimize marketing and campaign performance

Required Qualifications

At least 10+ years of experience in product marketing, integrated marketing, or brand strategy

4+ years of experience marketing SaaS software or relevant technology

Experience in building and executing large-scale integrated marketing campaigns

Bachelor's Degree in a related field (business / marketing)

Deep knowledge of upper funnel versus lower funnel dynamics

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Director Integrated Marketing • Lafayette, Louisiana, United States

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