Director of Marketing – Motto Clear Aligners

Aspen DentalChicago, IL, United States

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We are currently seeking a Director of Marketing to spearhead commercial excellence, oversee day-to-day operations, drive growth initiatives, and lead strategic development for our Motto Clear Aligners business. This leader will play a pivotal role in creating meaningful brand experiences and driving engagement for both our patients and internal teams. The Director will oversee all marketing channels, leading the end-to-end customer experience, ensuring a cohesive brand identity delivers on key performance indicators. This position demands a collaborative leader who can ensure operational efficiency while delivering impactful and innovative marketing strategies.

Core Responsibilities :

Overall, the business leader of Motto’s growth objectives is responsible for proposing and delivering on omni-channel P&L objectives ,including full funnel, customer experience, and revenue KPIs :

Drive revenue growth and efficient patient acquisition while maintaining high levels of patient satisfaction.
Owns and evolves the brand strategy and execution across all marketing channels, including the Website, Paid and Organic Media, Social, CRM, PR, and Internal Communications.
Develop and refine brand positioning and value proposition, aligning marketing messages with evolving consumer insights and competitive dynamics, strengthening brand equity and competitive differentiation.
Design, deliver, and optimize the communication strategy, creating a cohesive and compelling brand voice across digital, social, PR, CRM, and internal communication channels.
Establish key performance indicators and reporting metrics to track progress against marketing objectives and optimize marketing efforts.
Develop and implement a playbook for integrating marketing and customer experience best practices, establishing our capability to be a leading Clear Aligner provider.
Lead the development and execution of the marketing and digital strategy, corresponding tactical business plans, organizational blueprint, and development of required capabilities to succeed.
Work closely with finance, ensure sales and profitability targets are on track to quarterly and annual plans; Collaborate with clinical, operational, HR, and COE teams to ensure alignment and support for marketing initiatives.
Serve as an internal evangelist, painting a compelling vision for the future and fostering collaboration across the organization.
Utilize analytics and consumer insights to evolve brand narrative, optimize the patient journey, and drive continuous improvement in marketing effectiveness.

Qualifications :

Education Level : Bachelor’s degree required; MBA strongly preferred.

Experience Level : 10+ years of demonstrated digital, e-commerce, and brand marketing experience, with a track record of building and leading high-performance marketing teams.

Demonstrated track record for driving growth in multi-unit omni-channel businesses.

Demonstrated relationship building, project management and / or agency account management experience.

Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels of the organization; clear, concise, and persuasive with ability to influence, while balancing an openness to others’ opinions.

Proven experience driving growth in multi-unit omni-channel businesses, preferably in the healthcare industry.

Experience working in a matrixed organization, where influencing skills are critical to success.

Strong analytical skills, with the ability to leverage data and consumer behavior trends to generate creative marketing and brand evolution strategies.

Highly goal-oriented and resilient in the pursuit of growth, with a process-oriented and well-organized approach to project management.

Process oriented, and well organized; able to bring alignment behind an initiative, keep it on track, and lead it through successful execution.

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Salary : Annual pay range : $155,000 - $190,000, plus bonus / incentives

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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Director Of Marketing • Chicago, IL, United States