Marketing Manager Job at The Planet Group in Boston

Overview

Marketing Manager

Hybrid onsite Boston

12 months

About : If you are a driven, curious and high-energy marketing professional ready to step into an exciting role within a focused marketing organization, this marketing position with clients business might be for you.

Responsibilities

Plan and execute marketing strategy supporting the launch of registered investment products in collaboration with marketing SMEs, strategists, sales, PR, product, and legal

Project management of integrated marketing campaigns and executing on key deliverables within those programs

Partner with internal stakeholders to develop and / or refine marketing materials including collateral, videos, web content, sales tools, social posts, paid search ads, emails, and event deliverables

Create communication of weekly marketing deliverables across content, DM, social media, campaigns, and events

Partner with national accounts and sales to provide channel support that aligns with firm-specific initiatives

Work with our measurement and analytics team to track and report on campaign performance

Submit materials for design, digital publishing, internal compliance review, and approval

Qualifications

Bachelor’s degree preferably with major in marketing or communications

Prior experience leading and executing integrated marketing campaigns

Understanding of 40 Act rules and distribution of ETFs and other registered investment products ideally within the intermediary channel

Research & project-based experience – ability to look beyond a specific task to the broader project goals

Interest in financial markets and digital marketing

Strong verbal and written communication and interpersonal skills

Strong project management skills, with the ability to multi-task and prioritize

Experience working as a team / on a team for a common goal

Eagerness to learn with demonstrated ability to quickly digest information

Top 3 must-haves

• Prior experience leading and executing integrated marketing campaigns;
• Strong verbal and written communication and interpersonal skills;

Strong project management skills, with the ability to multi-task and prioritize

Top 3 nice to have

An understanding of 40 Act rules and distribution of ETFs and other registered investment products ideally within the intermediary

Research & project-based experience – ability to look beyond a specific task to the broader project goals

Experience working as a team / on a team for a common goal

Type of background

Bachelor’s degree preferably with major in marketing or communications

8 to 10 years of relevant marketing experience

previous financial services or product marketing experience preferred

Project or initiative this role supports

Broad project management and execution across marketing initiatives, with a focus on product launches

Day to day

The person will be both attending and running planning meetings in support of marketing initiatives, tracking progress, managing deliverables including requests, reviews, publication, etc.

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