Marketing Manager

Job Description

REPORTING RELATIONSHIP

Reports directly to the Chief Advancement Officer

DNA ALIGNMENT

ATC is a Christ-centered, non-profit ministry focused on substance abuse treatment and recovery. Our vision is putting

hope within reach through the power of Jesus Christ. This position requires someone who is a born-again, Spirit-led believer

and agrees to the Christian doctrines found on the ATC website. This role also requires the individual to live / work in and

through these core values :

Values

FAITH

Trusting God to do the impossible- Ephesians 3 : 20

LEADERSHIP

We are relentless in our efforts to raise up leaders- John 9 : 4

COMMUNITY

We are building a collaborative culture in pursuit of our shared vision- Psalms 133 : 1

INNOVATION

We are constantly testing new tools, technology, and methods to reach those in our communities- Isaiah 43 : 19

CULTURAL FIT

Energetic, positive thinker who is humble, hungry and smart. Humility in always serving others and making the engagement

experience powerful, whether it's a customer, a donor or fellow team member. Hungry to perform with excellence while

striving in continuous learning. The ability to be socially and relationally smart in interacting and engaging others on behalf

of the ministry, understanding every team member represents ATC.

CORE OBJECTIVES

Execute the mission of Adult & Teen Challenge (ATC) in support of the vision and goals of the Board of Directors and the

CEO. Work closely with ATC Affiliates to communicate the ministry vision, values, and strategy of ATC. Cultivate a healthy

culture in the field.

The Marketing Manager will develop and execute the Marketing strategy for Adult & Teen Challenge USA. This role is

hands-on, the right candidate will be eager to dive in, analyze data, fix problems, and proactively identify new strategies

for growth.

RESPONSIBILITIES

Plan and execute a marketing strategy for ATCUSA and for new and existing products or services

Develop and execute ATC's curriculum marketing strategy - digital and print, internal and external channels

Maintain relationships with ATC vendors and suppliers

Curriculum : Develop and implement innovative print and digital marketing strategies to

promote curriculum offerings, drive engagement, and accelerate sales growth.

Planning digital marketing and engagement strategy, including website, social media, email,

newsletters and display advertising.

Produce printed & digital materials for promotional and fundraising events or conferences

Conduct general market research to keep abreast of trends for opportunities for growth.

Radio Advertising : find new and inventive ways to market radio spots to stations

Email marketing : develop the email schedule strategy, and autoresponder sequences,

coordinate marketing efforts across all channels.

SEO : Oversee and collaborate with contractors to develop and execute SEO strategies that enhance the organization's online

visibility and drive targeted traffic.

Brand Strategy : site layout and driving traffic to the right locations. Helping test out new designs

or strategies to get our readers to the right products / services.

Produce print and digital ads for curriculum products

Podcast : Initiate and implement a podcast strategy with the team, including content planning,

production, and promotion to amplify the organization's mission and reach

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or

responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any

time with appropriate notice.

Requirements

QUALIFICATIONS

o BA in Marketing or business preferred

o One to three years of proven success and experience in marketing

o Demonstrated excellence in organizational and communication skills

o Passionate about technology, with little fear of the "unknown"

o Proficient in Microsoft Office Suite

o Photoshop, Illustrator, or Adobe InDesign a plus

o Self-starter with ability to work independently

o Knowledge and experience using social media for marketing, including marketing techniques and best practices.

o Analytical and creative thinker

Benefits

Health / Dental / Vision offered

PTO

Matching 403b retirement plan