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Group Director of Influencer Marketing

Group Director of Influencer Marketing

VirtualVocationsArlington, Texas, United States
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A company is looking for a Group Director, Influencer & Content Marketing.

Key Responsibilities

Lead the development and execution of influencer campaigns, ensuring alignment with client goals

Manage influencer partnerships and drive integration of influencer strategies into broader marketing initiatives

Provide strategic counsel to clients and lead post-campaign analysis for optimization insights

Required Qualifications

Minimum of 7+ years in influencer marketing or digital marketing, with at least 5 years specifically in influencer marketing

Strong leadership skills with experience in managing high-performing teams

Deep understanding of social platforms and digital marketing landscape

Expertise in influencer partnerships, contract negotiations, and campaign management

A degree in Communications, Advertising, Marketing, or a related field is preferred

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