Digital Marketing Manager (Contract-to-Hire)

INDUSTRIAL, a growing industrial B2B marketing organization, is looking for a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our family of brands.

This position requires a skilled marketer with a background in B2B or industrial marketing and a passion for building the business and collaborating with stakeholders across all levels of the organization.

The Digital Marketing Manager role may be performed remotely with the right candidate or located at our Nashville HQ in historic Germantown with hybrid work options available. This role will report to the President.

RESPONSIBILITIES :

Create a strategic marketing roadmap to deliver qualified lead generation goals for INDUSTRIAL's family of brands

Execute targeted paid media campaigns including search, display, paid social and retargeting

Build and manage email marketing campaigns and lead nurturing communications to current contacts, prospects and new leads

Execute SEO strategies to increase organic traffic

Execute the development and delivery of enhanced sales and education materials in support of key products and services

Assist in the management of the annual marketing budget

Assist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing / organizing / disseminating marketing collateral, etc.

Ensure strategies ladder up to the overall business goals

QUALIFICATIONS :

Bachelor's degree 3+ years of marketing experience

Experience in B2B marketing and / or Product Marketing preferred

Experience with sales enablement strategies and CRM

Experience with using Google Analytics (or a similar analytics tool) to analyze campaign performance and making / implementing data driven decisions to improve performance.

Experience using HubSpot or a similar marketing automation tool

B2B social media fluency, native use and knowledge of LinkedIn, Facebook, Instagram, and their ad platforms

Experience and understanding of SEO, including keyword research, meta-data, link building, and best practices

Experience collaborating with cross-functional teams

Ability to manage multiple and changing priorities in a fast-paced environment

Excellent written and verbal communication skills

Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Are you able to commute to this job's physical workplace?

How many years of B2B marketing experience do you have?

Which SEO performance and engagement platform are you most familiar with?

Which email marketing platform are you most familiar with?

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