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Merchant Performance Specialist

Merchant Performance Specialist

American First FinanceCoppell, TX, US
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Merchant Performance Specialist

The Merchant Performance Specialist is a sales-driven, relationship-focused role dedicated to enhancing merchant engagement and sales performance. This position requires a proactive approach to driving utilization, optimizing merchant partnerships, and delivering exceptional service to support business growth.

As a key liaison between merchants, sales representatives, and internal teams, this role demands strong communication, problem-solving abilities, and a results-oriented mindset. The ideal candidate thrives in a fast-paced, target-driven environment, balancing multiple priorities while maximizing sales impact.

What We Offer

  • Competitive Compensation + Performance Incentives
  • Paid Time Off, 401(k) Matching, and Comprehensive Medical, Dental, and Vision Benefits
  • Opportunities for Career Growth in a High-Growth Organization
  • A Collaborative and Dynamic Work Environment

Key Responsibilities

  • Drive merchant engagement and sales growth by proactively reaching out to existing merchants to increase program utilization.
  • Manage inbound and outbound communications with merchants, delivering prompt and high-quality service to resolve issues and enhance performance.
  • Educate and guide merchants on best practices, product terms, and performance optimization strategies to boost sales outcomes.
  • Leverage CRM tools (SugarCRM) to track interactions, manage merchant accounts, and maintain accurate performance records.
  • Execute and manage updated merchant agreements to reflect new terms, ensuring accuracy and compliance.
  • Implement and administer merchant incentive programs to encourage increased participation and sales activity.
  • Collaborate with internal teams (Sales, Marketing, Merchant Care) to enhance merchant success and retention.
  • Analyze key sales performance data and provide actionable insights to drive growth.
  • Ensure all merchant accounts remain updated with changes in contact details, banking information, and risk management settings.
  • Meet or exceed sales performance KPIs and SLAs to support business goals.
  • Qualifications & Experience

  • High School Diploma required; additional education is a plus.
  • Minimum of 3 years' experience in a sales-driven environment, preferably in merchant services, financial services, or consumer finance.
  • Proven ability to meet or exceed sales goals and performance targets.
  • Exceptional interpersonal, verbal, and written communication skills.
  • Strong analytical skills with the ability to assess sales performance and identify growth opportunities.
  • Proficiency in Microsoft Office Suite (Excel, Word, Outlook) and CRM platforms (SugarCRM preferred).
  • Excellent time management, organizational, and problem-solving skills.
  • Ability to thrive in a fast-paced, high-energy work environment.
  • Bonus Skills

  • College Degree in Business, Finance, or a related field.
  • Bilingual (English / Spanish) preferred.
  • Previous experience in tele-sales, account management, or B2B relationship management.
  • Experience in dealer retention, relationship management, or consumer finance sales.
  • Key Competencies for Success

  • Sales-Driven Mindset Demonstrates a proactive approach to increasing merchant sales and performance.
  • Customer-Centric Approach Builds lasting relationships and delivers exceptional service.
  • Strong Negotiation & Communication Skills Effectively conveys value propositions and merchant benefits.
  • Results-Oriented & Data-Driven Uses performance metrics to drive decision-making and achieve targets.
  • Accountability & Ownership Takes initiative and follows through on commitments.
  • Join American First Finance as a Merchant Performance Specialist and take your sales and relationship management skills to the next level while contributing to a high-growth, performance-driven organization!
  • About FirstCash Holdings, Inc.

    FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers.

    With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America including Mexico, Guatemala, Colombia, and El SalvadorFirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve.

    Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs.

    With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index and the Russell 2000 Index , reflecting our strength and stability in the market.

    Join FirstCash and be part of a company that values integrity, customer service, and growth.

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    Merchant • Coppell, TX, US