Senior Partnerships Manager, VidCon

Job Description

Job Description

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our Santa Monica office.

About VidCon

VidCon is the world's premier event celebrating digital content creation where creators, fans, and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors, cementing our position as the epicenter of digital culture.

About Us

As part of FAN EXPO HQ and Informa (FTSE 100), we combine global resources with passionate fandom expertise. With over 10,000 colleagues across 30+ countries, we create extraordinary experiences that connect communities and drive business growth through the power of live events.

The Opportunity

The Senior Partnerships Manager at VidCon serves a dual role : driving traditional sponsorship sales while also developing and monetizing VidCon's creator ecosystem. You'll sell partnerships to brands across VidCon's diverse audience segments (Community, Creator, Industry, and VIP), while simultaneously building creator-led experiences that enhance sponsorship value. Working with prestigious clients such as YouTube, Meta, TikTok, Disney+, Hasbro, and The Coca-Cola Company, you'll create integrated solutions that benefit all stakeholders.

Key Responsibilities

Multi-Audience Sponsorship Sales

• Develop expertise in VidCon's distinct audience tracks (Community, Creator, Industry, and VIP) and their unique sponsorship opportunities
• Create tailored sponsorship packages that address the specific needs and engagement patterns of each audience segment
• Identify and secure new partnerships with brand marketers, agencies, and creator economy companies across all audience tracks
• Develop cross-track sponsorship opportunities that maximize brand presence throughout the entire VidCon ecosystem
• Convert prospects into long-term partners through consultative selling approaches
• Achieve and exceed individual revenue targets and KPIs across all audience segments

Creator Ecosystem Development

Client & Partnership Management

Key Performance Indicators

Qualifications

Experience & Skills

Attributes for Success

What We Offer

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include :

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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