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Corporate Communication Strategist

Corporate Communication Strategist

Blanchard MachineryWest Columbia, SC, United States
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Corporate Communication Strategist

Job Locations

US-SC-West Columbia

Job ID

2025-3239

Category

Corporate Administration

Type

Full-Time

Overview

he Corporate Communications Strategist is responsible for leading the development and execution of an integrated corporate communication strategy that aligns with business goals and enhances the company's internal and external brand. This role will work in close partnership with senior leadership, Employee Resources, and Marketing. You will craft and coordinate key messaging, manage platforms, and drive communication initiatives that inform, engage, and inspire employees while strengthening stakeholder relationships.

Blanchard Machinery Company is committed to fostering a high-performance work culture with challenging work opportunities that inspire high quality results. Some of the benefits of joining our team are :

Competitive Pay.

  • Benefits : Medical, dental, vision, 401K, profit sharing, generous PTO, paid holidays, and much more.
  • Exposure to world-class CAT training and development.
  • A friendly and supportive work environment.
  • Continuous exposure to learning and new technologies.
  • Opportunities for advancement.

About Blanchard Machinery

At the core of our mission lies an unwavering dedication to our customers. We take immense pride in delivering exceptional parts, service, sales, and rental solutions for Cat machines and a wide range of equipment. Our primary focus is to empower our customers' success, making South Carolina an exceptional place to live and work.

As a fourth-generation family business, we cherish our heritage and the values it embodies. We continuously reinvest in our people and communities, fostering growth and prosperity for all. Together, we strive to create lasting partnerships and a positive impact that resonates far beyond our business endeavors.

Responsibilities

  • Contributes to a positive work environment and promotes the vision, mission and values of BMC.
  • Completes all job responsibilities in a safe manner, promotes and champions a safe and healthy work environment.
  • Internal Communications :

    • Manage the company intranet as the central resource for news and information

  • Design and execute internal campaigns and executive messaging strategies, including announcements, newsletters, and multimedia content
  • Maintain internal corporate PowerPoint templates, corporate email signatures, letterhead, etc.
  • Lead the strategic selection, implementation, and adoption of internal communication tools, ensuring effective onboarding, training, and utilization.
  • Ensure message alignment across business units, promoting clarity, consistency, and strategic intent in all internal communications
  • Collaborate with various internal stakeholders such as Safety, IT, Employee Resources, Legal, Talent & Development, etc. to develop and execute internal communication plans aligned to company strategy and values
  • Act as the communication liaison for internal stakeholders during safety events, crises, or legal-related situations, ensuring timely, accurate, and coordinated messaging
  • External Communications :

    • Collaborate with Marketing to shape external narratives, oversee public relations strategy, and amplify the company's voice through news, sponsorships, and community engagement

  • Act as liaison between Blanchard and Public Relations vendors as needed.
  • Work with Employee Relations to identify and share employee stories, cultural highlights, and community involvement
  • Collaborate with Marketing social media coordinator to create content for social media accounts.
  • Contribute to facility launch communications
  • Serve as the central point of contact for communication-related activities during emergencies, coordinating with Safety, Legal, and Executive teams
  • Contribute to emergency communication planning, message templates, and internal protocols
  • Ensure critical information reaches affected employees or stakeholders through approved channels
  • Help facilitate debrief and post-incident communication reviews to improve response procedures
  • Performs other duties as assigned.

    • Qualifications

  • Bachelor's degree in Communications, Public Relations, Marketing, or related field.
  • 3+ years of experience in internal and / or corporate communications.
  • Microsoft Office; experience with Canva, or video editing tools is a plus.
  • Excellent writing, editing, and content planning skills.
  • Experience managing intranet platforms and / or internal communication tools.
  • Strong project management and cross-team coordination skills.
  • Familiarity with industrial, service-based, or field operations environments is helpful but not required.
  • Collaborative - proven ability to build cross-functional relationships, navigate challenges and be a great team member.
  • Exceptionally strong communication skills, including interviewing, writing and editing.

    • Working Conditions

  • The physical environment requires the employee to work primarily inside throughout the day; however, this position may also require working in non-climate-controlled environments as well as outdoors.
  • Position requires employee to be physically present at job site location.
  • Job requires standing, stooping, squatting, pushing, pulling, twisting, turning, lifting.
  • Seeing, reading, and writing to complete job responsibilities.
  • Use of computers and other forms of technology to complete job responsibilities.
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