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Lifecycle Marketing Manager

Lifecycle Marketing Manager

StartupTAPIrvine, CA, US
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Job Description

The Company :

  • Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mobile app ecosystem. In this role, you will develop and execute data-driven retention strategies that reduce churn, increase lifetime value, and keep users coming back. The ideal candidate has strong analytical skills, a deep understanding of user behavior, and hands on experience with retention marketing tactics across mobile channels

Key Responsibilities :

Mobile Retention Strategy Development

  • Design and Implement Retention Plans : Create and execute data-driven retention strategies that align with overall business goals
  • User Segmentation : Analyze user data to segment audiences based on behavior, demographics, and engagement levels to tailor retention efforts effectively
  • Lifecycle Mapping : Develop detailed user lifecycle maps to identify key touchpoints and opportunities for enhancing retention

    • Campaign Management

  • Retention Campaigns : Plan, execute, and optimize multi-channel retention campaigns using push notifications, in-app messaging, email, and SMS
  • Personalization : Utilize personalization techniques to deliver relevant content and offers that resonate with different user segments
  • A / B Testing : Conduct A / B and multivariate tests on retention initiatives to determine the most effective strategies and tactics

    • User Engagement Enhancement

  • Content Strategy : Collaborate with content and creative teams to develop engaging in-app content that keeps users returning
  • Feedback Loop : Implement mechanisms to gather user feedback and incorporate insights into retention strategies
  • Feature Utilization : Work with product teams to promote the use of key app features that drive sustained engagement

    • Cross-Functional Collaboration

  • Product Team Alignment : Partner with product managers and developers to align retention initiatives with product updates and feature releases
  • Acquisition Integration : Coordinate with acquisition to ensure a seamless user journey from onboarding to long-term engagement
  • Customer Support Coordination : Collaborate with customer support to address user issues that may impact retention

    • Data Analysis & Insights

  • Performance Tracking : Monitor key retention metrics such as Daily Active Users (DAU), Monthly Active Users (MAU), churn rate, and Lifetime Value (LTV)
  • Cohort Analysis : Perform cohort analyses to understand retention patterns and identify factors influencing user drop-off
  • Reporting : Generate regular reports on retention performance, providing actionable insights and recommendations for improvement

    • Qualifications :

  • 3-5+ years of experience in lifecycle marketing, retention marketing, or a similar role within the mobile app industry
  • Retention Tactics Knowledge : Deep understanding of retention strategies, including push notifications, in-app messaging, email marketing, and SMS campaigns
  • A / B Testing Proficiency : Ability to design, execute, and interpret A / B tests to optimize retention initiatives
  • Excellent Communication : Strong written and verbal communication skills to articulate strategies and collaborate effectively with cross-functional teams
  • Project Management : Ability to manage multiple projects simultaneously, ensuring timely and successful execution of retention campaigns
  • UX / UI Understanding : Awareness of mobile UX / UI best practices to enhance user experience and retention
  • Creative Thinking : Ability to develop innovative retention initiatives that differentiate the app in a competitive market
  • Strong Analytical Skills : Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategies
  • Marketing Automation Expertise : Experience with CRM and marketing automation platforms (e.g., Braze, OneSignal, Iterable, Clevertap)

    • Location and Compensation :

  • Hybrid : Irvine, CA (2x / week in office)
  • Base Salary : $100,000 – $130,000 (depending on experience) + bonus

    • Benefits :

  • Top-tier health benefits (medical, dental, vision, LTD, and life insurance)
  • Mental health benefits
  • Work-life balance support
  • Unlimited PTO
  • Flexible hybrid schedule
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