Social Media Manager

Social Media Manager

Alfred University seeks a creative and strategic Social Media Manager to join our Marketing and Communications team. This role is responsible for managing and growing the University's social media presence across multiple platforms to engage diverse audiences, strengthen our brand, and share compelling stories that showcase the Alfred experience. The ideal candidate will have a passion for content creation, community engagement, digital advertising, and staying on top of social media trends. This position offers the opportunity to shape the voice and digital storytelling of a vibrant academic community rooted in creativity, innovation, and purpose.

Salary : $61,610-$65,158 annually

Responsibilities

• Develop and execute a comprehensive social media strategy that supports Alfred University's brand, enrollment, advancement, and community engagement goals
• Create engaging content plans across platforms such as Instagram, LinkedIn, Facebook, YouTube, TikTok, and emerging channels
• Monitor social media activity, respond to comments and inquiries, and identify trends and engagement opportunities
• Conduct a university-wide social media audit to evaluate current accounts, activity, and alignment with brand standards
• Create and implement social media guidelines and best practices for university departments and affiliated groups to ensure consistent and strategic messaging
• Analyze and report on social media metrics (engagement, reach, follower growth, conversions) to inform strategy and improve performance
• Collaborate with university departments, student groups, and external partners to amplify initiatives, events, and stories across social platforms
• Stay current with evolving social media tools, algorithms, and best practices to enhance audience engagement and visibility
• Assist with the development of paid digital advertising campaigns as needed
• Maintain brand consistency, tone, and visual identity across all digital content

Qualifications-Educations & Experience, Knowledge, Skills & Abilities :

Alfred University (AU) was founded on principles of social justice in 1836 by liberal, independent thinkers who placed high value on education for all citizens. The University has retained and built upon the strong values of its founders, developing as an institution of national and international renown that is responsive to the needs of contemporary society while remaining consistent with the spirit of its origins. Alfred University is the second oldest coeducational college in the United States as well as one of the earliest nineteenth century colleges to have enrolled African American and Native American students. It has a long-standing history of educating socially conscious students who make a difference in their professions and their communities. Over the course of the twentieth century, Alfred University evolved into a complex institution offering a full range of programs in the liberal arts and sciences, art and design, engineering, business, education, counseling, and school psychology to its nearly 2,000 undergraduate and graduate students that live, learn, and play on a 232-acre campus located in an idyllic, creative valley in Western New York.

Alfred University actively subscribes to a policy of equal employment opportunity, and will not discriminate against any employee, student or applicant because of race, age, sex, color, sexual orientation, gender identification or expression, physical or mental disability, religion, ancestry or national origin, marital status, genetic information, military or veteran status, domestic violence victim status, criminal conviction status, political affiliation or any other characteristic protected by applicable law.